The Loylogic BurnOnline solution allows your program members to redeem their points or miles for products and services in your programbranded online reward shop wherever they are. Points can be redeemed via a broad range of redemption methods including: buying or bidding with points, participating in raffles, exchanging points into other loyalty currencies, donating points to charities, or through your own programdefined purposes.

Loylogic BurnOnline Fact Sheet.pdf

London, UK
5-6 November, 2012

Join us at Europe’s largest customer engagement, experience and loyalty conference. From experience management via multi-channel, to location targeting and customer analytics, Loyalty World delivers two days of only the most innovative and exciting customer focused content.

San Diego, USA
27-28 November, 2012

Mega Event's three events in a single venue will be bigger and better than previous years. The theme of this year's event is: "Engaging Travel's Next Generation: delivering loyalty & revenues with mobile & social media."
Join Loylogic experts for a Panel Discussion on the Mobile & Customer Engagement Debate – hype, reality or additional cost for no benefit?

London, UK
5-6 November, 2012

Join us at Europe’s largest customer engagement, experience and loyalty conference. From experience management via multi-channel, to location targeting and customer analytics, Loyalty World delivers two days of only the most innovative and exciting customer focused content.

San Diego, USA
27-28 November, 2012

Mega Event's three events in a single venue will be bigger and better than previous years. The theme of this year's event is: "Engaging Travel's Next Generation: delivering loyalty & revenues with mobile & social media."
Join Loylogic experts for a Panel Discussion on the Mobile & Customer Engagement Debate – hype, reality or additional cost for no benefit?

Chicago, USA
September 18-19, 2012

Loyalty Americas is a new event for 2012, and will showcase the diversity of innovation taking place in both North and South America. Topics will vary from the latest technology theory to transferable examples of best practice.

Chicago, USA
September 18-19, 2012

Loyalty Americas is a new event for 2012, and will showcase the diversity of innovation taking place in both North and South America. Topics will vary from the latest technology theory to transferable examples of best practice.

Could this be the year we can start spending our frequent flier miles and loyalty rewards like cash?

Fox Business

Could this be the year we can start spending our frequent flier miles and loyalty rewards like cash?

Fox Business

Dublin, Ireland
May 22-25, 2012

The iGaming Super Show is a meeting place for the entire gaming industry, bringing the gambling market under one roof. Hear from industry experts, and attend learning clinics allowing you the unique opportunity to get a one-on-one consultation with our specialist consultants on a range of different subjects.

Dublin, Ireland
May 22-25, 2012

The iGaming Super Show is a meeting place for the entire gaming industry, bringing the gambling market under one roof. Hear from industry experts, and attend learning clinics allowing you the unique opportunity to get a one-on-one consultation with our specialist consultants on a range of different subjects.

• Two-time winner Best Redemption Ability:
  Etihad Guest and BalticMiles
• Two-time winner Best Elite Program:
  Etihad Guest and BalticMiles

• Two-time winner Best Redemption Ability:
  Etihad Guest and BalticMiles
• Two-time winner Best Elite Program:
  Etihad Guest and BalticMiles

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2012.pdf

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2012.pdf

Atlanta, Georgia, USA – Loylogic and Delta Air Lines (NYSE: DAL) announce that a new multi-country, multi-language online shopping portal was launched on March 5, 2012, giving SkyMiles^® members across Canada, Latin America, Mexico and the Caribbean the opportunity to earn additional SkyMiles^® for their online purchases.

Atlanta, Georgia, USA – Loylogic and Delta Air Lines (NYSE: DAL) announce that a new multi-country, multi-language online shopping portal was launched on March 5, 2012, giving SkyMiles^® members across Canada, Latin America, Mexico and the Caribbean the opportunity to earn additional SkyMiles^® for their online purchases.

New York, USA
April 25-27, 2012

Not only have the Freddies returned but it will be joined again by FFP Spring! The Freddies are the voice of the customer and this is the theme of this year's event. Hear from leading experts in the loyalty field - from both the airline and hotel space as well as from the guru himself, Randy Peterson.  Loylogic looks forward to headline sponsoring both events.

New York, USA
April 25-27, 2012

Not only have the Freddies returned but it will be joined again by FFP Spring! The Freddies are the voice of the customer and this is the theme of this year's event. Hear from leading experts in the loyalty field - from both the airline and hotel space as well as from the guru himself, Randy Peterson.  Loylogic looks forward to headline sponsoring both events.

In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.

Loylogic - Points and Miles Follow Me.pdf

In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.

Loylogic - Points and Miles Follow Me.pdf

Check out our latest pick of exciting new European start-ups developing that we think you should know about. These are young companies that we feel stand out as having great potential to become fast growth stars of the future.

Venture Radar

Check out our latest pick of exciting new European start-ups developing that we think you should know about. These are young companies that we feel stand out as having great potential to become fast growth stars of the future.

Venture Radar

Als Kandidat und schlussendlichen Gewinner des 2011 Swiss Economic Awards ist es eine Ehre einen kleinen Einblick in die Erfahrung und Nutzen des bedeutendsten Jungunternehmerpreis der Schweiz in diesem Blog zu teilen.

Swiss Economic Forum

Als Kandidat und schlussendlichen Gewinner des 2011 Swiss Economic Awards ist es eine Ehre einen kleinen Einblick in die Erfahrung und Nutzen des bedeutendsten Jungunternehmerpreis der Schweiz in diesem Blog zu teilen.

Swiss Economic Forum

Berlin, Germany
February 27-29, 2012

Airline Business and Global Flight are delighted to announce that Loyalty 2012 will take place between 27th and 29th February 2012 in Berlin, Germany.  Many loyalty programmes worldwide are failing to keep up with the fast changing attitudes of today’s customer. But what strategies can be implemented to ensure your programme is dynamic, fit-for-purpose and competitive?

Berlin, Germany
February 27-29, 2012

Airline Business and Global Flight are delighted to announce that Loyalty 2012 will take place between 27th and 29th February 2012 in Berlin, Germany.  Many loyalty programmes worldwide are failing to keep up with the fast changing attitudes of today’s customer. But what strategies can be implemented to ensure your programme is dynamic, fit-for-purpose and competitive?

• Formed Loylogic Northern Europe in Brighton, UK
• Introduced proprietary analytics platform Loyanalytics
• Introduced proprietary merchant affiliate network Loymax
• Won the Swiss Economic Award
• Acquired world’s largest frequent guest program as client
• Acquired world’s largest frequent flyer program as a client
• Won MEGA Award for ‘Best in Vendor Loyalty’
• Formed Loylogic Technology Center in Pune, India

• Formed Loylogic Northern Europe in Brighton, UK
• Introduced proprietary analytics platform Loyanalytics
• Introduced proprietary merchant affiliate network Loymax
• Won the Swiss Economic Award
• Acquired world’s largest frequent guest program as client
• Acquired world’s largest frequent flyer program as a client
• Won MEGA Award for ‘Best in Vendor Loyalty’
• Formed Loylogic Technology Center in Pune, India

Zurich, Switzerland – Loylogic have been recognized alongside a selection of high profile winners of the 2011 Mega Awards, picking up the accolade as the ‘Best in Vendor Loyalty’.

• Best in Vendor Loyalty

• Best in Vendor Loyalty

Zurich, Switzerland – Loylogic have been recognized alongside a selection of high profile winners of the 2011 Mega Awards, picking up the accolade as the ‘Best in Vendor Loyalty’.

Dubai, UAE
November 21-23, 2011

Loyalty World is a unique conference designed to assist you in understanding all the complex elements that go into designing a successful customer engagement strategy. This conference is about strategic and technology-based solutions behind the concepts of customer management.

Dubai, UAE
November 21-23, 2011

Loyalty World is a unique conference designed to assist you in understanding all the complex elements that go into designing a successful customer engagement strategy. This conference is about strategic and technology-based solutions behind the concepts of customer management.

Zurich, Switzerland and Atlanta, USA – The first consolidated, global, multi-language online shopping portal in the hotel loyalty industry has been launched by Loylogic and Intercontinental Hotels Group (IHG), giving global customers the opportunity to earn additional Priority Club Rewards Points for their online purchases.

Zurich, Switzerland and Atlanta, USA – The first consolidated, global, multi-language online shopping portal in the hotel loyalty industry has been launched by Loylogic and Intercontinental Hotels Group (IHG), giving global customers the opportunity to earn additional Priority Club Rewards Points for their online purchases.

September 13-15, 2011
Rancho Palos Verdes, California

Description: As the leaders in loyalty thinking in the media, Colloquy will present their 9th exclusive summit that brings together the most respected minds in loyalty to exchange ideas and best practices over 2 days.

September 13-15, 2011
Rancho Palos Verdes, California

Description: As the leaders in loyalty thinking in the media, Colloquy will present their 9th exclusive summit that brings together the most respected minds in loyalty to exchange ideas and best practices over 2 days.

Miami, Florida, USA
November 29-30, 2011

Following the success at the conference in previous years, Loylogic are please to announce they will be attending the 2011 Mega Event in Miami.  The 2011 event will continue to address the immediate revenue needs that airlines face while broadening the traditional marketing focus to encompass sustainability, as well as a whole new niche - marketing to women travellers.  For more information visit the Airline Information website.

Miami, Florida, USA
November 29-30, 2011

Following the success at the conference in previous years, Loylogic are please to announce they will be attending the 2011 Mega Event in Miami.  The 2011 event will continue to address the immediate revenue needs that airlines face while broadening the traditional marketing focus to encompass sustainability, as well as a whole new niche - marketing to women travellers.  For more information visit the Airline Information website.

London, UK
June 28-30, 2011

Ancillary Revenue World Europe 2011 is a unique multi-industry forum dedicated to cross-industry learning on how businesses can identify the strategies to maximize ancillary and new revenue streams and develop cross-selling potential.  Loylogic will present a workshop at the conference: ‘Is Your Loyalty Program Profitable?  5 Tools to Generate Loyalty Revenue’.  Places are limited, so for registration please click here.

London, UK
June 28-30, 2011

Ancillary Revenue World Europe 2011 is a unique multi-industry forum dedicated to cross-industry learning on how businesses can identify the strategies to maximize ancillary and new revenue streams and develop cross-selling potential.  Loylogic will present a workshop at the conference: ‘Is Your Loyalty Program Profitable?  5 Tools to Generate Loyalty Revenue’.  Places are limited, so for registration please click here.

As the most recognized loyalty program in Scandinavia and as a brand synonymous with the region, SAS EuroBonus have a responsibility to effectively serve their members in all four of their core markets: Denmark, Finland, Norway and Sweden. Loylogic highlighted that in order to provide the SAS EuroBonus shop a compelling and attractive offering to members in all these markets, a robust range of local merchants would be required. We needed to assess the individual market needs and create a selection of brands with both global and local appeal: to go ‘glocal’.

Loylogic - SAS Eurobonus Case Study.pdf

How do you create a loyalty program that addresses a global member base? The majority of airlines have a concentration of their passengers and frequent flyers in a single market. This provides a foundation on which to easily direct the branding, a value proposition, the product selection and the overall marketing strategy. airBaltic however are the leading airline across the Baltic States, with multiple ‘core markets’ such as Estonia, Latvia and Lithuania; with significant traffic coming from neighboring countries such as Finland and Russia. All of these countries speak different languages, and all of them have independent currencies.

Loylogic - BalticMiles Case Study.pdf

Etihad Airways are recognized for their ambitious growth plans in every facet of their operations. With increasing competition from powerful regional competitors, Etihad Guest needed to be the most innovative and dynamic loyalty program: not just in the Middle East, but in the world.

Loylogic - Etihad Guest Case Study.pdf

As the most recognized loyalty program in Scandinavia and as a brand synonymous with the region, SAS EuroBonus have a responsibility to effectively serve their members in all four of their core markets: Denmark, Finland, Norway and Sweden. Loylogic highlighted that in order to provide the SAS EuroBonus shop a compelling and attractive offering to members in all these markets, a robust range of local merchants would be required. We needed to assess the individual market needs and create a selection of brands with both global and local appeal: to go ‘glocal’.

Loylogic - SAS Eurobonus Case Study.pdf

How do you create a loyalty program that addresses a global member base? The majority of airlines have a concentration of their passengers and frequent flyers in a single market. This provides a foundation on which to easily direct the branding, a value proposition, the product selection and the overall marketing strategy. airBaltic however are the leading airline across the Baltic States, with multiple ‘core markets’ such as Estonia, Latvia and Lithuania; with significant traffic coming from neighboring countries such as Finland and Russia. All of these countries speak different languages, and all of them have independent currencies.

Loylogic - BalticMiles Case Study.pdf

Etihad Airways are recognized for their ambitious growth plans in every facet of their operations. With increasing competition from powerful regional competitors, Etihad Guest needed to be the most innovative and dynamic loyalty program: not just in the Middle East, but in the world.

Loylogic - Etihad Guest Case Study.pdf

Zurich, Switzerland – Loylogic, the leading global provider of points earn and burn solutions, was announced today as the winner of the 2011 Swiss Economic Award, the most prestigious entrepreneur award in Switzerland.
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