Atlanta, Georgia, USA – Loylogic and Delta Air Lines (NYSE: DAL) announce that a new multi-country, multi-language online shopping portal was launched on March 5, 2012, giving SkyMiles® members across Canada, Latin America, Mexico and the Caribbean the opportunity to earn additional SkyMiles® for their online purchases.
Now in its 30th year, SkyMiles® is one of the longest-running and most successful loyalty programs in the travel industry. With the launch of SkyMiles® Shopping in these new markets, Delta will offer more innovative channels for its members to earn SkyMiles® and further distinguish the airline and its loyalty program in key markets within Canada and Latin America.
‘Our priority is to connect with our SkyMiles® members across the globe by providing a broad selection of brands that appeal to customers in different regions and markets and we’re able to accomplish that by partnering with Loylogic,” said Jeff Robertson, Vice President of Delta SkyMiles®.
Delta recognized multi-market shopping presents a number of complexities surrounding product fulfillment, languages, and the need for local currency checkout, all of which are paramount in achieving local appeal and a seamless customer experience. Delta selected Loylogic because its solution is centered on solving each of these challenges and has recently been recognized for the second consecutive year for providing the ‘Most Innovative Loyalty Technology’ in the industry.
For the launch of SkyMiles® Shopping across the Americas region, Delta and Loylogic will provide complete language content in Spanish, Portuguese, French and English to ensure comprehensive appeal to members across the region. Overall, the program will present hundreds of merchants and exciting brands which in turn offer millions of products, offering Delta’s valued customers throughout the region the ability to earn SkyMiles on every purchase.
Dominic Hofer, Chief Executive Officer of Loylogic said:
"We are thrilled to partner with Delta Air Lines and the SkyMiles® team to enhance their loyalty currency in the Canadian as well as the fast-growing Latin American e-commerce markets and to deliver new and exciting benefits to non-U.S. SkyMiles® members."
