In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.
Loylogic - Points and Miles, Follow Me!
Loylogic Group
