Loylogic, the global loyalty and rewards engagement technology specialist, has appointed Emma Shakespeare as Head of Global Sales.

In her role, Emma will be responsible for driving Loylogic’s ambitious ‘Brands2Communities’ growth strategy, which aims to build direct relationships between 1,000 brands and at least 100 million loyalty and rewards program members, driving significant revenues to these brands. Emma will focus on driving strategic and structural change, building internal processes within Loylogic that allow the business to scale up its customer facing teams and significantly increase the number of collaboration opportunities with loyalty partners.

Over the last 16 years, Emma has held various senior sales roles across a range of technology focused organizations, including SAP and SAS, not only delivering sales growth but turning customers into advocates of the brands. This extensive enterprise sales leadership experience will enable Emma to nurture existing customers and identify new business channels in order for more companies to benefit from Loylogic’s expertise.

“It’s incredibly exciting to be joining Loylogic as the business embarks on a new phase in its growth,” said Emma. “Our clear strategy that focuses on connecting Brands2Communities provides us with a compelling value proposition into our key verticals of FMCG, travel and hospitality, and finance. The organizations I’ve worked for have enjoyed exponential growth and I’ll be bringing know how from my time at those to scale and build out a sales culture with processes that fully support the customer journey.”

Gabi Kool, CEO of Loylogic, added: “We’re thrilled to bring Emma on board at such a pivotal time in Loylogic’s journey. She brings a wealth of experience and expertise to the role and will play a key part in delivering on our ambitious growth strategy, as we continue to enhance our offer to the market.

“We continue to invest in adding new brands and categories to our portfolio, while also building direct brand relationships with the biggest, most desirable brands in the world. This is enabling us to deliver the reward shops of the future and introduce a branded shop-in-shop concept that will help both brands and loyalty programs build revenue and stand out from their competition. To have Emma on board at this time, to help as many organizations as possible benefit from our solutions, is truly exciting.”

To talk to Emma about how your organization can benefit from Loylogic's solutions, contact us by clicking here.

Loylogic, the global loyalty and rewards engagement technology specialist, has appointed Emma Shakespeare as Head of Global Sales.

In her role, Emma will be responsible for driving Loylogic’s ambitious ‘Brands2Communities’ growth strategy, which aims to build direct relationships between 1,000 brands and at least 100 million loyalty and rewards program members, driving significant revenues to these brands. Emma will focus on driving strategic and structural change, building internal processes within Loylogic that allow the business to scale up its customer facing teams and significantly increase the number of collaboration opportunities with loyalty partners.

Over the last 16 years, Emma has held various senior sales roles across a range of technology focused organizations, including SAP and SAS, not only delivering sales growth but turning customers into advocates of the brands. This extensive enterprise sales leadership experience will enable Emma to nurture existing customers and identify new business channels in order for more companies to benefit from Loylogic’s expertise.

“It’s incredibly exciting to be joining Loylogic as the business embarks on a new phase in its growth,” said Emma. “Our clear strategy that focuses on connecting Brands2Communities provides us with a compelling value proposition into our key verticals of FMCG, travel and hospitality, and finance. The organizations I’ve worked for have enjoyed exponential growth and I’ll be bringing know how from my time at those to scale and build out a sales culture with processes that fully support the customer journey.”

Gabi Kool, CEO of Loylogic, added: “We’re thrilled to bring Emma on board at such a pivotal time in Loylogic’s journey. She brings a wealth of experience and expertise to the role and will play a key part in delivering on our ambitious growth strategy, as we continue to enhance our offer to the market.

“We continue to invest in adding new brands and categories to our portfolio, while also building direct brand relationships with the biggest, most desirable brands in the world. This is enabling us to deliver the reward shops of the future and introduce a branded shop-in-shop concept that will help both brands and loyalty programs build revenue and stand out from their competition. To have Emma on board at this time, to help as many organizations as possible benefit from our solutions, is truly exciting.”

To talk to Emma about how your organization can benefit from Loylogic's solutions, contact us by clicking here.

Discover the key factors that drive success in global loyalty programs and learn how to create memorable experiences that keep customers engaged.

Dominic Hofer, founder and CEO of Loylogic Group explains why, in 2023 and beyond, incentives presented in the form of true experiences are the most impactful way to engage customers.

Dominic Hofer, founder and CEO of Loylogic Group explains why, in 2023 and beyond, incentives presented in the form of true experiences are the most impactful way to engage customers.

People – not to mention organizations – around the world now recognize that living a healthy lifestyle is fundamental to maintaining productivity as professionals. That’s why Loylogic has partnered with Dacadoo to make a positive, incentivized difference to the health and wellbeing of people everywhere.

People – not to mention organizations – around the world now recognize that living a healthy lifestyle is fundamental to maintaining productivity as professionals. That’s why Loylogic has partnered with Dacadoo to make a positive, incentivized difference to the health and wellbeing of people everywhere.

Zurich, Switzerland | 12^th June 2019

Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

Download this white paper now to find out more. 

Zurich, Switzerland | 12^th June 2019

Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

Download this white paper now to find out more. 

Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.

Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

Google is preparing to kill off third party cookies. This could have significant consequences for food and beverage brands. FoodNavigator learns why.

Google is preparing to kill off third party cookies. This could have significant consequences for food and beverage brands. FoodNavigator learns why.

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.

With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.

With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.

Top tier members of Royal Jordanian Airlines’ Royal Club loyalty scheme can now unlock discounts on coveted luxury labels such as Gucci, Dior and Bulgari.

Royal Club joins Lufthansa’s Miles & More as the second airline loyalty programme to collaborate with the luxury invite-only platform Dezerved.

Top tier members of Royal Jordanian Airlines’ Royal Club loyalty scheme can now unlock discounts on coveted luxury labels such as Gucci, Dior and Bulgari.

Royal Club joins Lufthansa’s Miles & More as the second airline loyalty programme to collaborate with the luxury invite-only platform Dezerved.

Royal Jordanian Airlines’ leading loyalty program, Royal Club, has joined forces with Dezerved, the luxury invite-only platform. The second airline loyalty program to partner with Dezerved, alongside Lufthansa’s Miles & More, Royal Club will offer its top tier program members access to the Dezerved platform, where they can find exclusive offers from high-end luxury brands.

Royal Jordanian Airlines’ leading loyalty program, Royal Club, has joined forces with Dezerved, the luxury invite-only platform. The second airline loyalty program to partner with Dezerved, alongside Lufthansa’s Miles & More, Royal Club will offer its top tier program members access to the Dezerved platform, where they can find exclusive offers from high-end luxury brands.

The days of handing over cash at a counter are becoming scarce, as the ways we can pay multiply at pace. From contactless payments, paying ‘later’ or via instalments online, or even making money on transactions, innovation is at a constant, and so is competition for consumer spend. Meanwhile, the fast-evolving payments industry must also keep up with consumers’ rising expectations for choice, value, and flexibility. 

The days of handing over cash at a counter are becoming scarce, as the ways we can pay multiply at pace. From contactless payments, paying ‘later’ or via instalments online, or even making money on transactions, innovation is at a constant, and so is competition for consumer spend. Meanwhile, the fast-evolving payments industry must also keep up with consumers’ rising expectations for choice, value, and flexibility. 

Pay now, pay later, pay by mobile, pay in instalments. Today, there are increasing numbers of ways for consumers to spend quickly and easily. And in the fast-paced world of payments technology, innovation is always just around the corner.

Pay now, pay later, pay by mobile, pay in instalments. Today, there are increasing numbers of ways for consumers to spend quickly and easily. And in the fast-paced world of payments technology, innovation is always just around the corner.

Extending the long-term partnership between Etihad Guest and Loylogic on points solutions, Etihad Guest will continue to offer its 8 million global members access to Loylogic's Pointspay and Reward Card solutions

7^th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

7^th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as FMCG) have been dependent on ‘middleman’ retailers to sell to the consumer and have relied on costly mass media advertising to engage with audiences. 

Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as FMCG) have been dependent on ‘middleman’ retailers to sell to the consumer and have relied on costly mass media advertising to engage with audiences. 

Nuqati Rewards is the country's first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services

Nuqati Rewards is the country's first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services

In this week’s accountancy career moves, PwC and Deloitte promote a raft of partners, hires and promotions at Armstrong Watson, Henderson Loggie and Knill James, and CFO for Consult Red and NED at Sage Housing.

In diesem Artikel erfährst du mehr über Treueprogramme und ihren Wert für den Einzelhandel und Fluggesellschaften. Im Zuge der Corona-Pandemie wurden Luxusmarken-HändlerInnen und die gesamte Einzelhandelsbranche besonders stark getroffen. 

In diesem Artikel erfährst du mehr über Treueprogramme und ihren Wert für den Einzelhandel und Fluggesellschaften. Im Zuge der Corona-Pandemie wurden Luxusmarken-HändlerInnen und die gesamte Einzelhandelsbranche besonders stark getroffen. 

Das Schweizer Unternehmen Loylogic startet eine Luxusplattform zusammen mit Miles & More – damit Airlines die ausstehenden Flugmeilen loswerden.

Das Schweizer Unternehmen Loylogic startet eine Luxusplattform zusammen mit Miles & More – damit Airlines die ausstehenden Flugmeilen loswerden.