Loylogic has launched Dezerved, a new online marketplace that aims to connect loyalty programmes and closed communities with exclusive offers from luxury consumer brands.

Loylogic has launched Dezerved, a new online marketplace that aims to connect loyalty programmes and closed communities with exclusive offers from luxury consumer brands.

Lufthansa’s Miles & More programme is the launch partner for a new shopping platform called DEZERVED.

Lufthansa’s Miles & More programme is the launch partner for a new shopping platform called DEZERVED.

Zurich, Switzerland | 15th April 2020

By Gabi Kool, Chief Commercial Officer, Loylogic

In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

Zurich, Switzerland | 15th April 2020

By Gabi Kool, Chief Commercial Officer, Loylogic

In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

Zurich, Switzerland | 20^th March 2019

By  Piyush Khandelwal, Chief Operations Officer at Loylogic

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?

Zurich, Switzerland | 20^th March 2019

By  Piyush Khandelwal, Chief Operations Officer at Loylogic

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

Zurich, Switzerland | 21^st June 2018

By Dominic Hofer, Founder & CEO, Loylogic

Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*¹We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.

Zurich, Switzerland | 21^st June 2018

By Dominic Hofer, Founder & CEO, Loylogic

Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*¹We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.

Zurich, Switzerland | 6^th September, 2017

Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, displays the impact a powerful reward solution can have on a loyalty program and brand.

Zurich, Switzerland | 6^th September, 2017

Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, displays the impact a powerful reward solution can have on a loyalty program and brand.

Zurich, Switzerland
15 August, 2017

Judith Raymakers
VP Strategic Partnerships

Member engagement is an essential business priority for loyalty programs and member redemption serves as a conduit to drive engagement. Because redemption offers the opportunity to better connect with your members, encouraging earlier redemption in the member lifecycle can be extremely beneficial and lucrative to your loyalty program.

London, UK | 27^th March 2018

By Ivo Knottnerus, Sales & Business Development Director

Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.

London, UK | 27^th March 2018

By Ivo Knottnerus, Sales & Business Development Director

Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.

Zurich, Switzerland
15 August, 2017

Judith Raymakers
VP Strategic Partnerships

Member engagement is an essential business priority for loyalty programs and member redemption serves as a conduit to drive engagement. Because redemption offers the opportunity to better connect with your members, encouraging earlier redemption in the member lifecycle can be extremely beneficial and lucrative to your loyalty program.

Ben Ashwell, Head of Akruu

Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals. 

Ben Ashwell, Head of Akruu

Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals. 

Zurich, Switzerland | 27^th November, 2017

By Judith Raymakers, VP Strategic Partnerships at Loylogic

topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”.

London, UK | 4^th December, 2017

By Vera Martocchia | Global Marketing Director at Loylogic

For Loylogic innovation is key and one of our core values deeply imbedded into our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option.

Zurich, Switzerland | 6^th December 2017

By Max Hunter, Chief Joy Officer at Loylogic

Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

Zurich, Switzerland | 6^th December 2017

By Max Hunter, Chief Joy Officer at Loylogic

Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

London, UK | 4^th December, 2017

By Vera Martocchia | Global Marketing Director at Loylogic

For Loylogic innovation is key and one of our core values deeply imbedded into our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option.

Zurich, Switzerland | 27^th November, 2017

By Judith Raymakers, VP Strategic Partnerships at Loylogic

topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”.

In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.

In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.

As part of the voting process for the 25th anniversary of the Freddie’s, Loylogic asked frequent travellers a few questions related to their behaviour and desires with their loyalty programs. The survey was online during March 2013. Loylogic collected just under 1,000 votes from members of over 400 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2013.pdf

As part of the voting process for the 25th anniversary of the Freddie’s, Loylogic asked frequent travellers a few questions related to their behaviour and desires with their loyalty programs. The survey was online during March 2013. Loylogic collected just under 1,000 votes from members of over 400 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2013.pdf

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2012.pdf

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2012.pdf

In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.

Loylogic - Points and Miles Follow Me.pdf

In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.

Loylogic - Points and Miles Follow Me.pdf

Following their first redemption, customer earn rates can increase by 8 times when compared to their previous accrual patterns. Loyalty programs therefore need to find ways to ensure this first redemption can happen as early as possible in the customer-life-cycle.

Loylogic - Engagement for Life The Golden Moment.pd

Following their first redemption, customer earn rates can increase by 8 times when compared to their previous accrual patterns. Loyalty programs therefore need to find ways to ensure this first redemption can happen as early as possible in the customer-life-cycle.

Loylogic - Engagement for Life The Golden Moment.pd

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from September 17 to October 15, 2010.

Loylogic - Frequent Traveller Survey 2010.pdf

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from September 17 to October 15, 2010.

Loylogic - Frequent Traveller Survey 2010.pdf

During the 2009 Freddie Awards, Loylogic asked frequent travelers questions related to their points and miles redemption behavior. The survey was online from January 15 to February 28, 2009. Participants had a chance to win a Ugobe Pleo Robotic Toy.

Loylogic - Frequent Flyer Survey 2009.pdf

During the 2009 Freddie Awards, Loylogic asked frequent travelers questions related to their points and miles redemption behavior. The survey was online from January 15 to February 28, 2009. Participants had a chance to win a Ugobe Pleo Robotic Toy.

Loylogic - Frequent Flyer Survey 2009.pdf