Loylogic has launched Dezerved, a new online marketplace that aims to connect loyalty programmes and closed communities with exclusive offers from luxury consumer brands.
According to Internet Retailing, the platform includes brands such as Farfetch, Sony, Fitbit, and Parmigiani Fleurier as well as luxury hotel, watch, gourmet, and electronics brands. Moreover, the platform provides a new way for loyalty programs to engage their customers, while offering them great value for their points or miles when buying exclusive offers.
Overall, the platform was created in response to the challenges faced by the retail and travel industries in the wake of the pandemic. Dezerved has partnered with Miles & More, Europe’s leading frequent flyer and awards programme and a subsidiary of Deutsche Lufthansa, giving its elite travellers further access to a unique range of exclusive offers.
Furthermore, brands have flexibility to tailor offers on the platform to meet their needs, from offering coupons, vouchers or prizes, to curating specific ranges or launching a virtual pop-up shop. Current points or miles plus cash offers include: 30% off with a luxury watch brand, up to 55% off with a leading electronics brand, and exclusive offers at luxury hotels and resorts.