How do you create a loyalty program that addresses a global member base? The majority of airlines have a concentration of their passengers and frequent flyers in a single market. This provides a foundation on which to easily direct the branding, a value proposition, the product selection and the overall marketing strategy. airBaltic however are the leading airline across the Baltic States, with multiple ‘core markets’ such as Estonia, Latvia and Lithuania; with significant traffic coming from neighboring countries such as Finland and Russia. All of these countries speak different languages, and all of them have independent currencies.
Loylogic - BalticMiles Case Study
Loylogic Group
