As the most recognized loyalty program in Scandinavia and as a brand synonymous with the region, SAS EuroBonus have a responsibility to effectively serve their members in all four of their core markets: Denmark, Finland, Norway and Sweden. Loylogic highlighted that in order to provide the SAS EuroBonus shop a compelling and attractive offering to members in all these markets, a robust range of local merchants would be required. We needed to assess the individual market needs and create a selection of brands with both global and local appeal: to go ‘glocal’.
Loylogic - SAS Eurobonus Case Study
Loylogic Group
