Zurich, Switzerland | 15th April 2020

By Gabi Kool, Chief Commercial Officer, Loylogic

In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

Zurich, Switzerland | 15th April 2020

By Gabi Kool, Chief Commercial Officer, Loylogic

In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

Zurich | Switzerland 19th March 2020

Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.

Zurich | Switzerland 19th March 2020

Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.

London, UK | 18^th February 2020

Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth. 

London, UK | 18^th February 2020

Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth. 

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

Zurich, Switzerland | 30^th October 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs announces the launch of a reward store for Well One, Aon plc’s new digital health engagement platform. The goal of the Well One platform is designed to help organizations enhance business performance by improving the health and wellbeing of their workforce. 

Zurich, Switzerland | 30^th October 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs announces the launch of a reward store for Well One, Aon plc’s new digital health engagement platform. The goal of the Well One platform is designed to help organizations enhance business performance by improving the health and wellbeing of their workforce. 

• Won Customer Fest Award for ‘Best Innovation in Loyalty’ with India’s largest frequent flyer program
• Expanded business operations to Tokyo, Japan
• Launched Global Travel Portal, enabling members to travel with their points & miles
• Partnered with Europe’s largest frequent flyer program for a new Transfer Miles Solution
• Partnered with Japan’s flag carrier airline for a collection and redemption platform
• Partnered with Europe’s biggest insurance provider for a Reward Store Health App

• Won Customer Fest Award for ‘Best Innovation in Loyalty’ with India’s largest frequent flyer program
• Expanded business operations to Tokyo, Japan
• Launched Global Travel Portal, enabling members to travel with their points & miles
• Partnered with Europe’s largest frequent flyer program for a new Transfer Miles Solution
• Partnered with Japan’s flag carrier airline for a collection and redemption platform
• Partnered with Europe’s biggest insurance provider for a Reward Store Health App

Zurich, Switzerland | Pune, India | 24^th September 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Kapil Kapoor as their new Chief Technology Officer. Kapil joins the current executive team of Loylogic in its Technology Hub in Pune, India and will be leading the entirety of the technology organization of Loylogic that includes engineering, product, and user experience. 

Zurich, Switzerland | Pune, India | 24^th September 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Kapil Kapoor as their new Chief Technology Officer. Kapil joins the current executive team of Loylogic in its Technology Hub in Pune, India and will be leading the entirety of the technology organization of Loylogic that includes engineering, product, and user experience. 

Zurich, Switzerland | 3^rd September 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Miles & More, the largest frequent flyer and awards programme in Europe, have launched Loylogic’s cutting-edge Transfer Miles Solution. ‘Mileage Services by Loylogic in association with Miles & More’ enables members to transfer their accrued award miles to accounts of other Miles & More members. 

Zurich, Switzerland | 3^rd September 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Miles & More, the largest frequent flyer and awards programme in Europe, have launched Loylogic’s cutting-edge Transfer Miles Solution. ‘Mileage Services by Loylogic in association with Miles & More’ enables members to transfer their accrued award miles to accounts of other Miles & More members. 

Zurich, Switzerland | 30^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, Ascenda, a global provider of premium rewards solutions and Japan Airlines announce the launch of JAL Mileage Bank World Marketplace (“JMB World Marketplace”). With this partnership, Japan Airlines is expanding and strengthening their loyalty program offering in order to increase customer acquisition and provide a superior program experience to their JAL Mileage Bank members in Japan and around the world.

Zurich, Switzerland | 30^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, Ascenda, a global provider of premium rewards solutions and Japan Airlines announce the launch of JAL Mileage Bank World Marketplace (“JMB World Marketplace”). With this partnership, Japan Airlines is expanding and strengthening their loyalty program offering in order to increase customer acquisition and provide a superior program experience to their JAL Mileage Bank members in Japan and around the world.

https://www.youtube.com/watch?v=WNB8b1HwuTc

https://www.youtube.com/watch?v=WNB8b1HwuTc

Zurich, Switzerland | 6^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs has been awarded with “the best innovation in loyalty” award for “best use of promotions in a loyalty program” category together with their partner JetPrivilege, the frequent flyer program of Jet Airways.

Zurich, Switzerland | 6^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs has been awarded with “the best innovation in loyalty” award for “best use of promotions in a loyalty program” category together with their partner JetPrivilege, the frequent flyer program of Jet Airways.

• Launched Buy, Gift and Transfer Solution
• Partnered with Europe’s largest frequent flyer program for PointsPay
• Partnered with biggest Swiss online health insurance provider for a Reward Platform
• Partnered with global tire supplier in the agricultural industry for an Incentive Reward Platform

• Launched Buy, Gift and Transfer Solution
• Partnered with Europe’s largest frequent flyer program for PointsPay
• Partnered with biggest Swiss online health insurance provider for a Reward Platform
• Partnered with global tire supplier in the agricultural industry for an Incentive Reward Platform

Zurich, Switzerland | 20^th March 2019

By  Piyush Khandelwal, Chief Operations Officer at Loylogic

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

Zurich, Switzerland | 20^th March 2019

By  Piyush Khandelwal, Chief Operations Officer at Loylogic

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

Frequent flyer programs have become key airline profit contributors in their own right, whether they operate as an own business unit or not. However, with co-branded credit cards becoming less attractive due to reduced interchange fees, airline programs are looking for additional, scalable revenue sources and how to better manage redemption cost as well as reducing miles liabilities.

Loylogic solutions offer rich, global content and personalization capabilities that drive superior member engagement and program satisfaction. At the same time, insights as well as built-in management tools help program owners steer innovation, design member benefits and control redemption budgets. Whether you look for miles burn or earn solutions, Loylogic will reach your members globally and thereby boost higher Member Lifetime Value in your program. We open new revenue streams from growing regions and provide more Golden Moments to members sooner. Members can redeem in any of the 175 countries we've already shipped rewards to. Be it your highly valuable frequent flyers or your approximately 80% of members with a low miles balance, every segment can be targeted with an engaging Loylogic solution right from day one.

Today Loylogic is the partner of choice for over X airlines and frequent flyer programs spanning across continents.

Frequent flyer programs have become key airline profit contributors in their own right, whether they operate as an own business unit or not. However, with co-branded credit cards becoming less attractive due to reduced interchange fees, airline programs are looking for additional, scalable revenue sources and how to better manage redemption cost as well as reducing miles liabilities.

Loylogic solutions offer rich, global content and personalization capabilities that drive superior member engagement and program satisfaction. At the same time, insights as well as built-in management tools help program owners steer innovation, design member benefits and control redemption budgets. Whether you look for miles burn or earn solutions, Loylogic will reach your members globally and thereby boost higher Member Lifetime Value in your program. We open new revenue streams from growing regions and provide more Golden Moments to members sooner. Members can redeem in any of the 175 countries we've already shipped rewards to. Be it your highly valuable frequent flyers or your approximately 80% of members with a low miles balance, every segment can be targeted with an engaging Loylogic solution right from day one.

Today Loylogic is the partner of choice for over X airlines and frequent flyer programs spanning across continents.

Loylogic Consulting

Expert knowledge to help you design, analyze and improve your loyalty strategy

A loyalty program is only as good as the strategy behind it. With ample experience and a stellar network of reputed loyalty experts, Loylogic Consulting ensures your program is fit for purpose. With our modular approach, customized to your specific needs, our experts guide you at every step in planning, building, operating and improving your loyalty program.

End-to-end Loyalty Expertise 

Our consultants work in close collaboration with loyalty program operators to optimize all aspects of your program.

 For more information, download our consulting service factsheethere.  

Let’s find out together how we can make your loyalty program more profitable and more engaging!

Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or +41 43 500 51 67

Loylogic Consulting

Expert knowledge to help you design, analyze and improve your loyalty strategy

A loyalty program is only as good as the strategy behind it. With ample experience and a stellar network of reputed loyalty experts, Loylogic Consulting ensures your program is fit for purpose. With our modular approach, customized to your specific needs, our experts guide you at every step in planning, building, operating and improving your loyalty program.

End-to-end Loyalty Expertise 

Our consultants work in close collaboration with loyalty program operators to optimize all aspects of your program.

 For more information, download our consulting service factsheethere.  

Let’s find out together how we can make your loyalty program more profitable and more engaging!

Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or +41 43 500 51 67

Zurich, Switzerland | 25^th September 2018

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Kuwait Airways’ frequent flyer program, Oasis Club, announce a strategic partnership for Loylogic’s cutting edge, co-branded earn solution Akruu. Through this partnership, Oasis club aims to boost member engagement by providing more innovative ways to collect Oasis Club Miles. 

Zurich, Switzerland | 6^th August 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Mawarid Finance PJSC, a leading Islamic finance and investments group licensed by the UAE Central Bank, announce a strategic partnership for Loylogic’s cutting edge earn solution Akruu. The common objective is to provide more opportunities to collect points and consequently more value to the members of the Falak Tayyeb loyalty program thereby enabling them to reach their redemption goal faster. 

Zurich, Switzerland | 25^th September 2018

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Kuwait Airways’ frequent flyer program, Oasis Club, announce a strategic partnership for Loylogic’s cutting edge, co-branded earn solution Akruu. Through this partnership, Oasis club aims to boost member engagement by providing more innovative ways to collect Oasis Club Miles. 

Zurich, Switzerland | 6^th August 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Mawarid Finance PJSC, a leading Islamic finance and investments group licensed by the UAE Central Bank, announce a strategic partnership for Loylogic’s cutting edge earn solution Akruu. The common objective is to provide more opportunities to collect points and consequently more value to the members of the Falak Tayyeb loyalty program thereby enabling them to reach their redemption goal faster. 

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

Zurich, Switzerland | 9^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Enrich the frequent flyer program of Malaysia Airlines have partnered to implement the new Loylogic Buy Miles Solution. The collaboration kicks off the launch of Loylogic’s new cutting-edge Buy Miles platform, which enables members of a loyalty program to acquire more of their program’s miles in a fast and seamless way. It is supporting the objective of programs and members alike, to offer a simple solution, through which the member’s miles balance can be increased instantly and without further accrual effort. The possibility to simply buy more miles also plays an important role in ensuring the greatest member engagement of a program and its ROI.

Zurich, Switzerland | 9^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Enrich the frequent flyer program of Malaysia Airlines have partnered to implement the new Loylogic Buy Miles Solution. The collaboration kicks off the launch of Loylogic’s new cutting-edge Buy Miles platform, which enables members of a loyalty program to acquire more of their program’s miles in a fast and seamless way. It is supporting the objective of programs and members alike, to offer a simple solution, through which the member’s miles balance can be increased instantly and without further accrual effort. The possibility to simply buy more miles also plays an important role in ensuring the greatest member engagement of a program and its ROI.

Zurich, Switzerland | 5^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its strategic entrance into the Buy-Gift-Transfer (BGT) market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials. Leaving out the service fee completely in their pricing model, Loylogic’s plug and play solution can be integrated within a few weeks and deliver substantial program revenue almost immediately at a cost of 60-90% below that of current solution providers.

Zurich, Switzerland | 5^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its strategic entrance into the Buy-Gift-Transfer (BGT) market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials. Leaving out the service fee completely in their pricing model, Loylogic’s plug and play solution can be integrated within a few weeks and deliver substantial program revenue almost immediately at a cost of 60-90% below that of current solution providers.

Zurich, Switzerland |  25^th June 2018

By The Wise Marketer

The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.

Watch it Now 

Zurich, Switzerland |  25^th June 2018

By The Wise Marketer

The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.

Watch it Now 

Zurich, Switzerland | 21^st June 2018

By Dominic Hofer, Founder & CEO, Loylogic

Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*¹We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.