Zurich, Switzerland | 26^th November 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich. 

Zurich, Switzerland | 10^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Robert Clements as their new head of points solutions. As Loylogic continues to take on new clients and partners in this field, Rob joined the company as the new product lead for points solutions. 

Zurich, Switzerland | 23^rd May 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Irish Life, Ireland’s leading life and pensions insurance provider, announce the launch of a reward store for Irish Life’s new and innovative health and well-being app, MyLife. The MyLife app encourages people to adopt a healthier lifestyle, and it rewards them for doing so. Irish Life customers will have access to a reward store built by Loylogic, and will be able to claim rewards for their healthy behaviour through this store.    

Zurich, Switzerland | 3^rd April 2019 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Icelandair Saga Club, Icelandair’s loyalty program, announce a partnership to launch Loylogic’s cutting edge travel platform in the coming months. The global portal enables Saga Club members to collect or redeem points, and a combination of both, by booking hotels and renting cars from thousands of offers across the world.   

Zurich, Switzerland | 4^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Atlasglobal, a leading Turkish Airline, announce a strategic partnership for Loylogic’s cutting edge, co-branded earning solution, Akruu. Through this collaboration, Atlasmiles aims to deepen member engagement by enabling their members to earn more miles through Akruu’s innovative earning modules, thereby leading to increased program revenue. 

Zurich, Switzerland | Amman, Jordan | 7^th January 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Royal Jordanian Airlines have extended their partnership by launching an additional three of Loylogic’s leading solutions for their Royal Club loyalty program: Buy and Gift Miles solution as well as REX, the global rewards portal.

Zurich, Switzerland | 12^th June 2019

Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

Download this white paper now to find out more. 

Zurich, Switzerland | 13 October 2020

Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying

Zurich, Switzerland | 26^th November 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich. 

Zurich, Switzerland | 10^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Robert Clements as their new head of points solutions. As Loylogic continues to take on new clients and partners in this field, Rob joined the company as the new product lead for points solutions. 

Zurich, Switzerland | 12^th June 2019

Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

Download this white paper now to find out more. 

Zurich, Switzerland | 23^rd May 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Irish Life, Ireland’s leading life and pensions insurance provider, announce the launch of a reward store for Irish Life’s new and innovative health and well-being app, MyLife. The MyLife app encourages people to adopt a healthier lifestyle, and it rewards them for doing so. Irish Life customers will have access to a reward store built by Loylogic, and will be able to claim rewards for their healthy behaviour through this store.    

Zurich, Switzerland | 3^rd April 2019 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Icelandair Saga Club, Icelandair’s loyalty program, announce a partnership to launch Loylogic’s cutting edge travel platform in the coming months. The global portal enables Saga Club members to collect or redeem points, and a combination of both, by booking hotels and renting cars from thousands of offers across the world.   

Zurich, Switzerland | 4^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Atlasglobal, a leading Turkish Airline, announce a strategic partnership for Loylogic’s cutting edge, co-branded earning solution, Akruu. Through this collaboration, Atlasmiles aims to deepen member engagement by enabling their members to earn more miles through Akruu’s innovative earning modules, thereby leading to increased program revenue. 

Zurich, Switzerland | Amman, Jordan | 7^th January 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Royal Jordanian Airlines have extended their partnership by launching an additional three of Loylogic’s leading solutions for their Royal Club loyalty program: Buy and Gift Miles solution as well as REX, the global rewards portal.

Zurich, Switzerland | 6^th September 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces the appointment of Lansy Joseph as their new Chief Innovation Officer. Lansy, a strong advocate for innovation and technology, has worked with Loylogic for almost a decade in different roles on the technology and product development side. He has played an integral role in developing and driving the company’s technology and innovation roadmap spanning ideation to commercialization and worked on turnkey solutions, such as the conversion of points to Cryptocurrency feature that has been shortlisted for the 2017 Mega Award in Loyalty.

Loylogic, a global leader in loyalty and engagement solutions, and Nescafé Dolce Gusto were shortlisted at the International Loyalty Awards in the Best Long-Term Loyalty program category for their premium members club, PREMIO.

Designed to boost consumption and build brand awareness, PREMIO offers members a daily, rewarding loyalty experience. With the support of Loylogic’s industry leading Pointshub solution, members gain access to a wide range of both globally and locally curated rewards and content such as special product offers, first try creations, recipes, and recommendations.

Loylogic, a global leader in loyalty and engagement solutions, and Nescafé Dolce Gusto were shortlisted at the International Loyalty Awards in the Best Long-Term Loyalty program category for their premium members club, PREMIO.

Designed to boost consumption and build brand awareness, PREMIO offers members a daily, rewarding loyalty experience. With the support of Loylogic’s industry leading Pointshub solution, members gain access to a wide range of both globally and locally curated rewards and content such as special product offers, first try creations, recipes, and recommendations.

Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.

Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.

Google is preparing to kill off third party cookies. This could have significant consequences for food and beverage brands. FoodNavigator learns why.

Google is preparing to kill off third party cookies. This could have significant consequences for food and beverage brands. FoodNavigator learns why.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

At the EMEA Event it was great to meet up with the loyalty community again after such a long time and discuss and discover how loyalty has evolved through the pandemic, the way in which we can turn customers into true fans and new ways of developing partner relationships as part of a new strategy toolkit to deliver loyalty success.

At the EMEA Event it was great to meet up with the loyalty community again after such a long time and discuss and discover how loyalty has evolved through the pandemic, the way in which we can turn customers into true fans and new ways of developing partner relationships as part of a new strategy toolkit to deliver loyalty success.

According to Campaign Monitor, the average person receives 121 emails a day. This doesn’t include personal emails, or messages through digital apps or platforms such as WhatsApp or Facebook.

According to Campaign Monitor, the average person receives 121 emails a day. This doesn’t include personal emails, or messages through digital apps or platforms such as WhatsApp or Facebook.

Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as FMCG) have been dependent on ‘middleman’ retailers to sell to the consumer and have relied on costly mass media advertising to engage with audiences. 

Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as FMCG) have been dependent on ‘middleman’ retailers to sell to the consumer and have relied on costly mass media advertising to engage with audiences. 

August 2021: Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp their Membership Rewards experience for American Express Green and Gold cardholders.

August 2021: Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp their Membership Rewards experience for American Express Green and Gold cardholders.

Winning the war for wallet share in ecommerce and tapping into the $12 billion global market

Winning the war for wallet share in ecommerce and tapping into the $12 billion global market

Winning the war for wallet share in ecommerce and tapping into the $12 billion global market

Nuqati Rewards is the country's first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services

Nuqati Rewards is the country's first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services

ZURICH JUNE 1^st 2021: Loylogic, the award-winning loyalty innovation partner which owns Pointshub, Pointspay and Dezerved, has appointed Marta Wronska as Chief Financial Officer. Wronska joins from flydubai where she was heading Financial Planning and Control and Project Management. 

ZURICH JUNE 1^st 2021: Loylogic, the award-winning loyalty innovation partner which owns Pointshub, Pointspay and Dezerved, has appointed Marta Wronska as Chief Financial Officer. Wronska joins from flydubai where she was heading Financial Planning and Control and Project Management.