Loylogic, a global leader in loyalty and engagement solutions, and Nescafé Dolce Gusto were shortlisted at the International Loyalty Awards in the Best Long-Term Loyalty program category for their premium members club, PREMIO.
Designed to boost consumption and build brand awareness, PREMIO offers members a daily, rewarding loyalty experience. With the support of Loylogic’s industry leading Pointshub solution, members gain access to a wide range of both globally and locally curated rewards and content such as special product offers, first try creations, recipes, and recommendations.
Since its launch in 2018, PREMIO has been successfully rolled out in eleven markets with more than 1.4 million active members, doubling consumption across indirect channels and tripling consumption in direct channels. By the end of this year, PREMIO will have entered more than twelve markets in Europe, Asia and Latin America with the intention to further expand its footprint in 2023 and beyond.
Comment from Gabi Kool, CCO at Loylogic:
“We are delighted to have been shortlisted at the International Loyalty Awards in the Best Long-Term Loyalty Program category for our work with Nescafé Dolce Gusto’s, premium members club, PREMIO.
“Since 2018, the ambition for PREMIO was to create an exciting and seamless rewards experience that would bring Nescafé Dolce Gusto and their most loyal consumers closer together by simply giving them more of what they love about the brand. We’re proud of the success that Loylogic’s innovative solutions have delivered so far, and we want to give special thanks to Nescafé Dolce Gusto for placing us at the heart of their strategy.”
Comment from Joël Muller, Digital Marketing Advisor at Nescafé Dolce Gusto:
“PREMIO is the result of our ongoing commitment to strengthen our relationship with Nescafé Dolce Gusto’s consumers across channels. With Loylogic’s innovative Pointshub solution, the process of engaging and rewarding members is effortless and the results we have seen to date are a tribute to this. It’s exciting to see this success recognised as we continue our plans to bring the benefits of PREMIO to consumers in new markets.”