Zurich, Switzerland and Atlanta, USA – The first consolidated, global, multi-language online shopping portal in the hotel loyalty industry has been launched by Loylogic and Intercontinental Hotels Group (IHG), giving global customers the opportunity to earn additional Priority Club Rewards Points for their online purchases.
As the largest hotel loyalty program in the world with properties in over 100 countries and over 50 million members, IHG required an online shopping provider that could truly match their global presence. While loyalty based online shopping sites provide fantastic customer value as well as significant program revenue opportunities, it is extremely challenging to provide consistent appeal to all customers around the world.
Loylogic solutions are unique in their ability to connect with customers on a global scale with the delivery of products and brands that appeal to customers in different regions and markets worldwide. Moreover, the local complexities surrounding product fulfillment, languages, and the need for local currency checkout are paramount in achieving local appeal and consequently success. Loylogic has centered is solution value around providing this global consistency.
For the launch of the Priority Club Rewards global shopping portal, Loylogic delivered its solution in English, German, Mandarin, Simplified Chinese and Japanese to satisfy some of IHG’s key growth markets. The number of currencies available for payment has also increased to match IHG’s global footprint. Loylogic have even introduced their own merchant affiliate network, Loymax™, to ensure customers in markets where merchant affiliates do not provide a sufficient number of brands to excite the IHG customers, are given the same opportunities as customers in more established e-commerce markets. Results have been impressive and delivered a significant increase in key program activity within the first month of release. Loylogic have seen online mall clicks increased by 254%; online shopping transactions increased by 950% and program commission increased more than ten-fold.
Dominic Hofer, Chief Executive Officer of Loylogic said:
‘We are thrilled to work with the world’s largest hotel loyalty program and to help IHG engage with their most valuable customers. IHG will truly leverage the global infrastructure we have worked so hard at Loylogic to establish. Now, Priority Club Rewards members can benefit from our network of over 1,000 online merchants as well as from our personalized communications delivered in multiple languages.’
