Pointspay, the global leader in real-time loyalty payment solutions, has announced a strategic partnership with Dutch payment service provider Pay. to enable thousands of merchants to integrate loyalty programs directly into their online checkout experience.

Through this integration, Pay. merchants can now allow their customers to collect and spend loyalty points or Miles instantly during online purchases – starting with Flying Blue, the loyalty program  of the Air France-KLM group.

This marks a significant evolution in the world of digital commerce. By embedding loyalty directly into the checkout flow, merchants gain a powerful new tool to enhance customer experience, increase basket size, improve conversion rates, and drive long-term retention. Crucially, the solution requires no additional technical development and can be activated through merchants’ existing Pay.nl setup.

“This is a game-changer for merchants,” said Dominic Hofer, CEO of Pointspay. “Loyalty has long been an afterthought in digital commerce. We’re flipping that model by making it an instant collect or spend experience of the online checkout journey. With Pay. we’re giving thousands of merchants a powerful tool to grow revenue and build long-term customer relationships.”

Customers making online purchases across Pay.’s merchant network can now be rewarded instantly for their loyalty, either by using their Miles or points to reduce the cost of their purchase or by collecting rewards on their transactions. At launch, the integration will support the Flying Blue+ payment solution, allowing members to  earn/spend Miles on their purchases and to engage with the Flying Blue program beyond the world of travel.

“Loyalty isn’t just about points, it’s about value, connection and smart business,” said Olaf Kok, COO of Pay. “Our partnership with Pointspay gives our merchants a meaningful advantage. Together, we’re delivering a more engaging, more rewarding online checkout experience that customers will remember.”

This initial rollout is only the beginning. In the coming months, Pay. merchants will be able to connect with a growing portfolio of global loyalty programs from diverse sectors, expanding their ability to attract and retain high-value customers – all through a single online integration with Pointspay.

Merchants can activate the loyalty integration quickly and effortlessly through their existing Pay. dashboard. For more information, visit pointspay.com or pay.nl.

Online retailers can now seamlessly integrate Pointspay to engage, convert, and retain customers from Flying Blue, the loyalty programme of the Air France-KLM Group.

Pointspay, the innovative marketing and payment solution, has announced the launch of its new Shopify plugin, enabling online retailers to engage, convert, and retain new customers more efficiently than ever before. The first version that has launched is for Flying Blue+, the new payment method launched earlier this year in partnership with Pointspay.

The Shopify plugin is a quick and straightforward alternative to API integrations for merchants using the Shopify platform for their e-commerce business. Merchants can simply download the Flying Blue+ plugin directly from the Shopify App Store, configure it, and conduct a test transaction, all within a matter of minutes.

"Shopify is the leading global commerce company that provides essential infrastructure for commerce," said Jasper Mulder, Chief Growth Officer at Pointspay. "We are thrilled to be part of Shopify's ecosystem and to offer a solution that is engineered for speed, customization, reliability, and security. With Pointspay's new plugin, merchants can quickly tap into the power of loyalty programs, enhancing their customer experience and driving growth."

Retailers that have already integrated Pointspay into their online shopping experience include Oger, Diamond Point and Polaar, showcasing the solution’s growing adoption among brands seeking to leverage loyalty programs for customer engagement and retention.

Jasper Mulder, Chief Growth Officer at Pointspay, explains how Pointspay’s Alternative Payment Method overcomes the challenges of tracking by focusing on payments rather than traditional tracking, ensuring seamless rewards, better user experiences and improved engagement for advertisers.

Having spent 15 years in affiliate marketingI’ve witnessed firsthandhowonline advertisersand publishersgrapple with the growing complexity of affiliate tracking.In this ever-evolvingindustry, regulationshavebecome more stringent,andwith browsersfollowing suit (in questionable manners) to follow suitto these requirements, the accuracy of affiliate tracking has become increasingly questionable. Discrepancies, which we see averaging 5% at a program level, are not just minor glitches.They're significant issues that can affect the entire affiliate ecosystem.

The trust is in the tracking

Affiliate tracking is fraught with challenges that have only intensified in recent years. Loyalty and cashback communities are particularly affected, as their members expect rewards that often do not materialize due to tracking issues. This situation frustrates users and raises concerns about the effectiveness and trustworthiness of affiliate tracking for these loyalty programs.

Compounding the issue are the varying consent and privacy regulations across different regions. For instance, the General Data Protection Regulation (GDPR) in Europe and its local interpretations imposes strict requirements on data collection and consent, which also differ from those in other markets such as the United States, where regulations can vary even at the state level. This patchwork of rules makes consistent andaccurate tracking a daunting task for advertisers,publishers and affiliate networks.

Browsers adapting to user privacy expectations and the changeable plans around the ending of third-party cookies add another layer of complexity. As browsers tighten privacy controls, traditional tracking methods become less reliable, leading to increased discrepancieswhichnegativelyimpacts the user experience.Ultimately, the victim is the loyalty member, whom these rules are meant to protect.

Pointspay’s AlternativePaymentMethod

Havingcrossed paths with thousands of publishers in my career,I was particularly excited abouthowone companyapproached these issues on a fundamental level. Pointspay, aFintech that has developed a bona fide white-label Alternative Payment Method (APM) for loyalty communities,nullifies allthe above issues, and many more. Pointspay offers an innovative solution that shifts the focus away from traditional tracking methods altogether. Instead of relying on outdated tracking systems, Pointspay leverages a payment solution to ensure accuracy and transparency. I was so excited aboutPointspay’s solution, that Ijoined them!

Pointspay’s APM integrates directly into advertiser checkout pages, currently connecting frequent flyer loyalty communities like Flying Blue, SASEuroBonus, Swiss Miles & More and Etihad Guest with over 100 brands signed up to the Pointspay ecosystem including the likes of ECCO, Samsung and Thrifty. This direct integrationallows us to handle the money flow, meaning we collect the payment from the consumer and pay out to both the advertiser for the purchase to the loyalty community in the form of points, miles, or cashback instantly.

This out-of-the-box approach makes issues like consent, cookie tracking gaps, and delayed rewardsa thing of the past. The reward isdirectly linked to the purchase, creating a seamless experience forloyalty membersandeliminating the traditional challenges associated with affiliate tracking.

Delivering benefits foradvertisers

For advertisers, the advantages ofPointspay's solution aresubstantial. Traditional affiliate tracking models involve navigating a complex web of privacy regulations, browser changes,resulting intracking discrepancies. This not only creates a significant administrative burden but also poses a reputational risk if loyalty members do not receive the rewards they expect.

On theflip side – because we handle the money flow, Pointspaymake these issuesa thing of the past and canprovide guaranteed,and moreover -instant rewards. This shift from delayed rewards, usually ranging between 40 to100 days, to instant gratificationgreatly enhances user engagement and loyalty. Users can redeem their points or milesimmediately, leading to more repeat transactions and overall satisfaction.

Anadditional disruptive feature of being an APM is the ability to unlock on-site redemption during checkout. This means members can use their reward/loyalty wallet to pay for aportion of the purchase, creating tangible engagement and increasing the value of the rewards. This direct integration of miles, points or cashback balances extends the customer’s spending power in a frictionless way, influencing the market mindset and driving higher conversion rates and basket values for advertisers.

Pavinga newwayfor loyalty partnerships

Pointspay’s solution not only benefits advertisers and loyalty programs but also offers an exciting opportunity for affiliate networks. While these networks have traditionally relied on their extensive relationships with brands and publishers, their technology has struggled to keep pace with new privacy regulations and tracking challenges.

Pointspay offers a way for affiliate networks tomaintain their valuable relationships whileleveraging cutting-edge technology. By integratingPointspay’s payment-level tracking into their systems, affiliate networks can offer their partners a revolutionary approach to affiliate marketing. This approacheliminates issues related to tracking discrepancies and consent,is fully omni-channelbydefault including in-app, allowing networks to focus on their core strength, which is building andmaintaining relationships & performance campaigns.

The new standard for loyalty and cashback

Let’s face it, the traditional affiliate marketing model was never an ideal fit for loyalty and cashback programs. Converting affiliate marketing advertising commission into a loyalty reward results in non-consumer centric complexities which dilutes the potential value and impact of the loyalty program. The most successful loyalty partnerships require a far deeper integration andareciprocal proposition.Pointspay’s technology deliver this at scale, providing a cost-effective solution for advertisers of all sizes.

It's high time for disruption in online loyalty partnerships. Pointspay is leading this transformation by offering a solution that transcends traditional tracking methods. By focusing on payments, Pointspay is helping online advertisers overcome the challenges of affiliate tracking, ensuring a better experience for consumers and a more efficient process for all advertisers.

As the digital marketing landscape continues to evolve,Pointspay’s innovative approach is poised to become the new standard for e-commerce loyalty, offering a secure, convenient, and rewarding payment experience that enhances both customer satisfaction and merchant success.

To find out how Pointspay can eliminate your tracking challenges and power business growth, contact us today by clicking here.

Jasper Mulder, Chief Growth Officer at Pointspay, explains how Pointspay’s Alternative Payment Method overcomes the challenges of tracking by focusing on payments rather than traditional tracking, ensuring seamless rewards, better user experiences and improved engagement for advertisers.

Having spent 15 years in affiliate marketingI’ve witnessed firsthandhowonline advertisersand publishersgrapple with the growing complexity of affiliate tracking.In this ever-evolvingindustry, regulationshavebecome more stringent,andwith browsersfollowing suit (in questionable manners) to follow suitto these requirements, the accuracy of affiliate tracking has become increasingly questionable. Discrepancies, which we see averaging 5% at a program level, are not just minor glitches.They're significant issues that can affect the entire affiliate ecosystem.

The trust is in the tracking

Affiliate tracking is fraught with challenges that have only intensified in recent years. Loyalty and cashback communities are particularly affected, as their members expect rewards that often do not materialize due to tracking issues. This situation frustrates users and raises concerns about the effectiveness and trustworthiness of affiliate tracking for these loyalty programs.

Compounding the issue are the varying consent and privacy regulations across different regions. For instance, the General Data Protection Regulation (GDPR) in Europe and its local interpretations imposes strict requirements on data collection and consent, which also differ from those in other markets such as the United States, where regulations can vary even at the state level. This patchwork of rules makes consistent andaccurate tracking a daunting task for advertisers,publishers and affiliate networks.

Browsers adapting to user privacy expectations and the changeable plans around the ending of third-party cookies add another layer of complexity. As browsers tighten privacy controls, traditional tracking methods become less reliable, leading to increased discrepancieswhichnegativelyimpacts the user experience.Ultimately, the victim is the loyalty member, whom these rules are meant to protect.

Pointspay’s AlternativePaymentMethod

Havingcrossed paths with thousands of publishers in my career,I was particularly excited abouthowone companyapproached these issues on a fundamental level. Pointspay, aFintech that has developed a bona fide white-label Alternative Payment Method (APM) for loyalty communities,nullifies allthe above issues, and many more. Pointspay offers an innovative solution that shifts the focus away from traditional tracking methods altogether. Instead of relying on outdated tracking systems, Pointspay leverages a payment solution to ensure accuracy and transparency. I was so excited aboutPointspay’s solution, that Ijoined them!

Pointspay’s APM integrates directly into advertiser checkout pages, currently connecting frequent flyer loyalty communities like Flying Blue, SASEuroBonus, Swiss Miles & More and Etihad Guest with over 100 brands signed up to the Pointspay ecosystem including the likes of ECCO, Samsung and Thrifty. This direct integrationallows us to handle the money flow, meaning we collect the payment from the consumer and pay out to both the advertiser for the purchase to the loyalty community in the form of points, miles, or cashback instantly.

This out-of-the-box approach makes issues like consent, cookie tracking gaps, and delayed rewardsa thing of the past. The reward isdirectly linked to the purchase, creating a seamless experience forloyalty membersandeliminating the traditional challenges associated with affiliate tracking.

Delivering benefits foradvertisers

For advertisers, the advantages ofPointspay's solution aresubstantial. Traditional affiliate tracking models involve navigating a complex web of privacy regulations, browser changes,resulting intracking discrepancies. This not only creates a significant administrative burden but also poses a reputational risk if loyalty members do not receive the rewards they expect.

On theflip side – because we handle the money flow, Pointspaymake these issuesa thing of the past and canprovide guaranteed,and moreover -instant rewards. This shift from delayed rewards, usually ranging between 40 to100 days, to instant gratificationgreatly enhances user engagement and loyalty. Users can redeem their points or milesimmediately, leading to more repeat transactions and overall satisfaction.

Anadditional disruptive feature of being an APM is the ability to unlock on-site redemption during checkout. This means members can use their reward/loyalty wallet to pay for aportion of the purchase, creating tangible engagement and increasing the value of the rewards. This direct integration of miles, points or cashback balances extends the customer’s spending power in a frictionless way, influencing the market mindset and driving higher conversion rates and basket values for advertisers.

Pavinga newwayfor loyalty partnerships

Pointspay’s solution not only benefits advertisers and loyalty programs but also offers an exciting opportunity for affiliate networks. While these networks have traditionally relied on their extensive relationships with brands and publishers, their technology has struggled to keep pace with new privacy regulations and tracking challenges.

Pointspay offers a way for affiliate networks tomaintain their valuable relationships whileleveraging cutting-edge technology. By integratingPointspay’s payment-level tracking into their systems, affiliate networks can offer their partners a revolutionary approach to affiliate marketing. This approacheliminates issues related to tracking discrepancies and consent,is fully omni-channelbydefault including in-app, allowing networks to focus on their core strength, which is building andmaintaining relationships & performance campaigns.

The new standard for loyalty and cashback

Let’s face it, the traditional affiliate marketing model was never an ideal fit for loyalty and cashback programs. Converting affiliate marketing advertising commission into a loyalty reward results in non-consumer centric complexities which dilutes the potential value and impact of the loyalty program. The most successful loyalty partnerships require a far deeper integration andareciprocal proposition.Pointspay’s technology deliver this at scale, providing a cost-effective solution for advertisers of all sizes.

It's high time for disruption in online loyalty partnerships. Pointspay is leading this transformation by offering a solution that transcends traditional tracking methods. By focusing on payments, Pointspay is helping online advertisers overcome the challenges of affiliate tracking, ensuring a better experience for consumers and a more efficient process for all advertisers.

As the digital marketing landscape continues to evolve,Pointspay’s innovative approach is poised to become the new standard for e-commerce loyalty, offering a secure, convenient, and rewarding payment experience that enhances both customer satisfaction and merchant success.

To find out how Pointspay can eliminate your tracking challenges and power business growth, contact us today by clicking here.

Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a groundbreaking new solution to the Middle East region later this year.

The new solution introduces the ability for members to earn and redeem Etihad Guest miles via online retailers, providing value and convenience for members.

By integrating this new solution, Etihad Guest members will be able to seamlessly incorporate the programme into their daily lives, transforming how they earn and redeem their miles across a variety of retail partners within the Etihad Guest ecosystem. This enables them to save money, expand their options for earning and redeeming miles, and accelerate their path to earning rewards such as upgrades and more.

Dominic Hofer, CEO of Pointspay, commented: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”

For retailers, the new partnership provides a powerful tool to engage with millions of members, supported by extensive omnichannel marketing and advertising opportunities. Ultimately, this leads to increased customer retention and engagement, and more sales.

Pete Howroyd, Pointspay’s CMO, added: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay’s trusted network of global shops providing the ability to earn and redeem miles via our payment solution. Through our patented technology, Pointspay gives online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”

Mark Potter, Managing Director Etihad Guest, said: "We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.”

Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a groundbreaking new solution to the Middle East region later this year.

The new solution introduces the ability for members to earn and redeem Etihad Guest miles via online retailers, providing value and convenience for members.

By integrating this new solution, Etihad Guest members will be able to seamlessly incorporate the programme into their daily lives, transforming how they earn and redeem their miles across a variety of retail partners within the Etihad Guest ecosystem. This enables them to save money, expand their options for earning and redeeming miles, and accelerate their path to earning rewards such as upgrades and more.

Dominic Hofer, CEO of Pointspay, commented: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”

For retailers, the new partnership provides a powerful tool to engage with millions of members, supported by extensive omnichannel marketing and advertising opportunities. Ultimately, this leads to increased customer retention and engagement, and more sales.

Pete Howroyd, Pointspay’s CMO, added: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay’s trusted network of global shops providing the ability to earn and redeem miles via our payment solution. Through our patented technology, Pointspay gives online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”

Mark Potter, Managing Director Etihad Guest, said: "We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.”

Pointspay has announced that it has integrated with Adyen, a leading financial technology platform renowned for its comprehensive embedded payment capabilities.

The addition of Adyen enhances the experience offered by Pointspay for participating online shops and loyalty programs, adding Pointspay’s embedded loyalty expertise to Adyen’s embedded payments technology in a single solution.

The collaboration comes as Pointspay continues to expand Flying Blue+,the first of its kind MarPay™ solution that enables members of the popular Flying Blue frequent flyer programme in the Netherlands to earn and spend miles in real-time at a wide range of online shops.

By combining Adyen’s embedded payment solution with Pointspay’s embedded loyalty technology, shoppers in the Netherlands can now also pay the cash portion of their Flying Blue+ payments using iDeal – the most popular cash payment method among Dutch online shoppers. This also means participating online shops benefit from faster, automated payouts.

As Pointspay continues to grow, this partnership aims to introduce more local payment methods similar to iDeal in new regions, including an upcoming rollout in France as part of Flying Blue+ and across the Nordics in collaboration with SAS EuroBonus.

Commenting on the partnership, Lansy Joseph, Pointspay’s Chief Product Officer said: “This collaboration between Pointspay and Adyen marks a milestone for both partners as well as the fintech and loyalty sectors overall, bringing together the pioneers of embedded payments and embedded loyalty together in one platform for the very first time! I’m certain our partnership adds value to new merchants we bring on to the platform as well as those already processing with Adyen.”

Emily Speckter, Enterprise Sales Manager at Adyen added: “We are excited to partner with Pointspay on this innovative venture. By integrating our advanced payment solutions with Pointspay’s embedded loyalty platform, we are setting a new standard for seamless and efficient performance marketing in e-commerce.

“This partnership not only enhances the shopping experience for consumers, but also helps merchants tap into the community of loyal frequent flyers, acquire new customers, retain existing customers and increase share of wallet. We look forward to seeing the transformative impact of our combined efforts in the Netherlands and beyond.”

Retailers looking to generate revenue, increase visibility and acquire loyal new customers can click here to find out more.

Pointspay has announced that it has integrated with Adyen, a leading financial technology platform renowned for its comprehensive embedded payment capabilities.

The addition of Adyen enhances the experience offered by Pointspay for participating online shops and loyalty programs, adding Pointspay’s embedded loyalty expertise to Adyen’s embedded payments technology in a single solution.

The collaboration comes as Pointspay continues to expand Flying Blue+,the first of its kind MarPay™ solution that enables members of the popular Flying Blue frequent flyer programme in the Netherlands to earn and spend miles in real-time at a wide range of online shops.

By combining Adyen’s embedded payment solution with Pointspay’s embedded loyalty technology, shoppers in the Netherlands can now also pay the cash portion of their Flying Blue+ payments using iDeal – the most popular cash payment method among Dutch online shoppers. This also means participating online shops benefit from faster, automated payouts.

As Pointspay continues to grow, this partnership aims to introduce more local payment methods similar to iDeal in new regions, including an upcoming rollout in France as part of Flying Blue+ and across the Nordics in collaboration with SAS EuroBonus.

Commenting on the partnership, Lansy Joseph, Pointspay’s Chief Product Officer said: “This collaboration between Pointspay and Adyen marks a milestone for both partners as well as the fintech and loyalty sectors overall, bringing together the pioneers of embedded payments and embedded loyalty together in one platform for the very first time! I’m certain our partnership adds value to new merchants we bring on to the platform as well as those already processing with Adyen.”

Emily Speckter, Enterprise Sales Manager at Adyen added: “We are excited to partner with Pointspay on this innovative venture. By integrating our advanced payment solutions with Pointspay’s embedded loyalty platform, we are setting a new standard for seamless and efficient performance marketing in e-commerce.

“This partnership not only enhances the shopping experience for consumers, but also helps merchants tap into the community of loyal frequent flyers, acquire new customers, retain existing customers and increase share of wallet. We look forward to seeing the transformative impact of our combined efforts in the Netherlands and beyond.”

Retailers looking to generate revenue, increase visibility and acquire loyal new customers can click here to find out more.

By Martin Smaerup, Head of Sales, Pointspay

As I discussed in a previous article, airlines possess a captivating product. Whether it's a dream vacation or a successful business trip, each journey creates a lasting memory, one that's quickly followed by the desire to plan the next adventure.

Airline loyalty programs can bring these plans to life, winning the hearts and minds of loyal customers by turning dreams into reality through reward flights. However, the reality for all but the most frequent of flyers or the most dedicated miles or points collectors, is vastly different. Flights to their next dream destination, or a memorable upgrade are so often out of reach, unless parting with hard-earned cash. With this in mind, how do we bridge this gap and make the next flight more rewarding?

At Pointspay, we have the answer in our innovative MarPay™ conceptthat operates at the intersection of marketing, payments and loyalty to redefine engagement, providing an intuitive, real-time experience where consumers can either spend their accrued miles or points or, more commonly, earn more on their everyday purchases.

MarPay™ allows online shops to market directly to consumers with loyalty balances which can help boost average order value and conversion as customers feel more inclined to spend increased amounts when combining their available cash with the stored value of their loyalty points. Designed to seamlessly integrate into the daily lives of loyalty program members, this solution allows program members to earn and spend miles or points effortlessly, through frictionless processes, without the need for multiple cumbersome actions.

"This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers."

This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers. It's about activating the everyday, transforming every transaction into an opportunity to get closer to the dream reward. For the consumer, it's a no-brainer – spend as you normally would but earn something extra, something that brings them closer to their next dream vacation.

Crucially, it positions retailers in front of a loyal customer base eager to earn and spend their points. This not only drives repeat business but also enhances the consumer's purchasing power, creating a virtuous cycle of spending and earning. Loyalty programs benefit by activating a broader segment of their membership base, reaching those who may not fly frequently but are eager to engage and earn rewards.

By partnering with leading airlines, such as Air France KLM for their Flying Blue program, Pointspay has launched branded solutions like Flying Blue+, tailor-made to enrich the brand's loyalty experience. This personalized approach ensures that loyalty programs are not just a benefit but an integral part of the member's daily routine.

The further launch of white label Pointspay solutions later this year by loyalty programs including SAS EuroBonus, highlights the compelling appeal of this innovative offering. Its simplicity and intuitive nature make it an attractive option for both seasoned travelers and those new to loyalty programs. By empowering retailers to capitalize on the surge in e-commerce, Pointspay enables loyalty programs to monetize their membership base, creating new avenues for engagement and relevance.

"Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits."

Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits. Through its white-label solution, Pointspay is not just enhancing loyalty programs but is also redefining the way we think about earning and spending in the realm of travel and beyond. The future of loyalty programs lies in making them a part of our everyday lives and Pointspay is leading the charge towards this new horizon.

By Martin Smaerup, Head of Sales, Pointspay

As I discussed in a previous article, airlines possess a captivating product. Whether it's a dream vacation or a successful business trip, each journey creates a lasting memory, one that's quickly followed by the desire to plan the next adventure.

Airline loyalty programs can bring these plans to life, winning the hearts and minds of loyal customers by turning dreams into reality through reward flights. However, the reality for all but the most frequent of flyers or the most dedicated miles or points collectors, is vastly different. Flights to their next dream destination, or a memorable upgrade are so often out of reach, unless parting with hard-earned cash. With this in mind, how do we bridge this gap and make the next flight more rewarding?

At Pointspay, we have the answer in our innovative MarPay™ conceptthat operates at the intersection of marketing, payments and loyalty to redefine engagement, providing an intuitive, real-time experience where consumers can either spend their accrued miles or points or, more commonly, earn more on their everyday purchases.

MarPay™ allows online shops to market directly to consumers with loyalty balances which can help boost average order value and conversion as customers feel more inclined to spend increased amounts when combining their available cash with the stored value of their loyalty points. Designed to seamlessly integrate into the daily lives of loyalty program members, this solution allows program members to earn and spend miles or points effortlessly, through frictionless processes, without the need for multiple cumbersome actions.

"This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers."

This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers. It's about activating the everyday, transforming every transaction into an opportunity to get closer to the dream reward. For the consumer, it's a no-brainer – spend as you normally would but earn something extra, something that brings them closer to their next dream vacation.

Crucially, it positions retailers in front of a loyal customer base eager to earn and spend their points. This not only drives repeat business but also enhances the consumer's purchasing power, creating a virtuous cycle of spending and earning. Loyalty programs benefit by activating a broader segment of their membership base, reaching those who may not fly frequently but are eager to engage and earn rewards.

By partnering with leading airlines, such as Air France KLM for their Flying Blue program, Pointspay has launched branded solutions like Flying Blue+, tailor-made to enrich the brand's loyalty experience. This personalized approach ensures that loyalty programs are not just a benefit but an integral part of the member's daily routine.

The further launch of white label Pointspay solutions later this year by loyalty programs including SAS EuroBonus, highlights the compelling appeal of this innovative offering. Its simplicity and intuitive nature make it an attractive option for both seasoned travelers and those new to loyalty programs. By empowering retailers to capitalize on the surge in e-commerce, Pointspay enables loyalty programs to monetize their membership base, creating new avenues for engagement and relevance.

"Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits."

Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits. Through its white-label solution, Pointspay is not just enhancing loyalty programs but is also redefining the way we think about earning and spending in the realm of travel and beyond. The future of loyalty programs lies in making them a part of our everyday lives and Pointspay is leading the charge towards this new horizon.

Consumers across The Netherlands can now benefit from a new way to shop, thanks to the introduction of Flying Blue+, a Pointspay-powered online payment solution launched by Flying Blue, the loyalty programme of Air France and KLM.

Consumers across The Netherlands can now benefit from a new way to shop, thanks to the introduction of Flying Blue+, a Pointspay-powered online payment solution launched by Flying Blue, the loyalty programme of Air France and KLM.

The latest episode of the Loylogic Group Podcast brings together two experts to delve into the evolving landscape of airline and hotel loyalty programs.

Pointspay, the innovative global loyalty marketing and payment platform, has appointed Rogier Jacobson as Chief Operating Officer (COO).

Pointspay, the innovative global loyalty marketing and payment platform, has appointed Rogier Jacobson as Chief Operating Officer (COO).

By Martin Smaerup, Head of Sales, Pointspay 

E-commerce sales continue to surge, with global online retail revenue projected to have reached $6.3 trillion in 2023 and grow to an estimated $8.1 trillion by the end of 2024. What's more, cross-border commerce is expected to grow by 108% between now and to 2028. Yet, the unfortunate truth for so many loyalty programs is that they are missing the opportunity to generate significant revenue from and engage members via e-commerce. In short, the relationship is faltering, but the good news is that it's a love story that can be rewritten.

Much of the problem comes down to the fact that consumer behavior has undergone a seismic shift in recent years. Modern shoppers seek convenience, efficiency and of course a good deal. Who could ignore the opportunity to spend less cash while also collecting points or miles? When they wish to purchase a pair of jeans or the latest iPhone, they navigate straight to a retailer, add the item to their basket, and swiftly proceed to the next thing. On the other hand, loyalty programs still rely on legacy technologies such as tracking, leading to a cumbersome and outdated user journey, necessitating multiple clicks and prompting them to consider loyalty points before the actual purchase.

“In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience.”

Due to this fractured user journey, only the most astute and dedicated loyalty program enthusiasts actively seek out extra points or miles. The pursuit of these rewards becomes a niche activity. The treasure hunters for miles are few and far between, and this failure to activate the remaining portion of the loyalty program's user base represents a missed opportunity of huge proportions.

Consumers today also demand immediate gratification. They have no patience for completing a transaction and then waiting weeks to receive their hard-earned points or miles. As a consumer myself, I can attest that I may not recall the transactions I made five weeks ago! In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience for consumers when they make online purchases.

Plus, many loyalty programs lean on outdated technology that is now reeling from the impact of the demise of tracking cookies. While some influencers claim to have found alternative solutions, they still rely on some form of transaction tracking, forcing customers to navigate through program websites.

Missed opportunities

So, what are loyalty programs missing out on? The answer of course includes revenue, but it extends much further. They are missing out on engagement opportunities, failing to activate their members in their day-to-day lives. These programs are not effectively integrating into their members' household budgets beyond travel-related expenditures. Loyalty currency must become an integral part of a member's life, fostering a continuous connection with the program.

The knock-on effect of this lack of engagement translates to a diminished focus on conquering the e-commerce market, as programs neglect the necessary marketing efforts.

The question remains: How much revenue are loyalty programs missing out on? The answer varies depending on consumer behavior and market dynamics. Over time, Pointspay aspires to capture a significant percentage of the total amount a member spends online. In Europe, this can amount to over €3,000 per member, while in the US this figure rises to $3,500 . And, let's not forget, frequent flyers are THE heavy shoppers, spending some five to seven times more on their credit cards than average consumers in their respective countries.

By ensuring that members earn miles or points on a significant proportion of their online spending, programs can multiply these benefits across their active member base. This discussion primarily focuses on active members, but there's significant untapped potential to activate those who engage with a program infrequently, perhaps only when booking their annual summer holiday. By encouraging them to integrate their household budget into everyday shopping throughout the year, programs can expand their pool of active members, unlocking substantial growth potential.

Building a loyal relationship

So, what can be done to optimize the situation? First and foremost, loyalty programs must position themselves where the consumers are—right at the retailer's doorstep. It has to be effortless and intuitive for consumers to capitalize on what could ultimately be a significant advantage offered by the program. Programs should align with users' natural behavior, motivating and rewarding them through real-time earning in their preferred currency or spending, creating a seamless, user-centric experience.

Real-time engagement is the linchpin. As previously mentioned, consumers will not tolerate delays. They conclude transactions swiftly and move on to the next. By seamlessly integrating real-time accruals with user-friendliness, programs can effectively engage and activate individuals in their everyday lives.

“Pointspay believes that a fully branded program is the way forward. Such branding is not only recognizable to program members but also intuitive for them to utilize.”

Are we at a juncture where a fundamental shift in mindset is required among program owners? Absolutely. The online realm demands a complete shift in perspective regarding what a solution should entail.

Pointspay believes that a fully-branded program is the way forward, providing programs with the opportunity to launch their own, instantly recognizable marketing and payment solution. Such a solution works, as program members understand the essence behind the brand. Of course, this brand needs to be effectively communicated to retailers to encourage the adoption of the payment solution it represents, providing multiple opportunities to engage with both active and dormant members. With a robust business case and a solid partnership in place, substantial revenues can be generated, even in the initial stages of implementing such a solution.

Everyday engagement

If we think specifically about airlines, this shift must coincide with an understanding of the changing behavior of frequent flyers post-pandemic. Virtual meetings and remote collaborations through platforms like Teams, Zoom, and Google Meet have reduced the need for physical meetings and, consequently, travel. As a result, airlines must explore alternative ways to sell miles or points.

Airlines possess a captivating product. Every trip, whether it's a dream vacation or a successful business excursion, leaves a lasting memory. After returning from a vacation, the next day often marks the beginning of planning the next adventure. Airlines can play a pivotal role in nurturing these dreams by contributing to them throughout the year, not just during specific trips. Real-time earning can make programs relevant every day, transforming them from sporadic engagements to daily experiences.

This shift represents the key to mending the fractured love story between loyalty programs and consumers, ultimately building a profound and enduring relationship.

By Martin Smaerup, Head of Sales, Pointspay 

E-commerce sales continue to surge, with global online retail revenue projected to have reached $6.3 trillion in 2023 and grow to an estimated $8.1 trillion by the end of 2024. What's more, cross-border commerce is expected to grow by 108% between now and to 2028. Yet, the unfortunate truth for so many loyalty programs is that they are missing the opportunity to generate significant revenue from and engage members via e-commerce. In short, the relationship is faltering, but the good news is that it's a love story that can be rewritten.

Much of the problem comes down to the fact that consumer behavior has undergone a seismic shift in recent years. Modern shoppers seek convenience, efficiency and of course a good deal. Who could ignore the opportunity to spend less cash while also collecting points or miles? When they wish to purchase a pair of jeans or the latest iPhone, they navigate straight to a retailer, add the item to their basket, and swiftly proceed to the next thing. On the other hand, loyalty programs still rely on legacy technologies such as tracking, leading to a cumbersome and outdated user journey, necessitating multiple clicks and prompting them to consider loyalty points before the actual purchase.

“In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience.”

Due to this fractured user journey, only the most astute and dedicated loyalty program enthusiasts actively seek out extra points or miles. The pursuit of these rewards becomes a niche activity. The treasure hunters for miles are few and far between, and this failure to activate the remaining portion of the loyalty program's user base represents a missed opportunity of huge proportions.

Consumers today also demand immediate gratification. They have no patience for completing a transaction and then waiting weeks to receive their hard-earned points or miles. As a consumer myself, I can attest that I may not recall the transactions I made five weeks ago! In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience for consumers when they make online purchases.

Plus, many loyalty programs lean on outdated technology that is now reeling from the impact of the demise of tracking cookies. While some influencers claim to have found alternative solutions, they still rely on some form of transaction tracking, forcing customers to navigate through program websites.

Missed opportunities

So, what are loyalty programs missing out on? The answer of course includes revenue, but it extends much further. They are missing out on engagement opportunities, failing to activate their members in their day-to-day lives. These programs are not effectively integrating into their members' household budgets beyond travel-related expenditures. Loyalty currency must become an integral part of a member's life, fostering a continuous connection with the program.

The knock-on effect of this lack of engagement translates to a diminished focus on conquering the e-commerce market, as programs neglect the necessary marketing efforts.

The question remains: How much revenue are loyalty programs missing out on? The answer varies depending on consumer behavior and market dynamics. Over time, Pointspay aspires to capture a significant percentage of the total amount a member spends online. In Europe, this can amount to over €3,000 per member, while in the US this figure rises to $3,500 . And, let's not forget, frequent flyers are THE heavy shoppers, spending some five to seven times more on their credit cards than average consumers in their respective countries.

By ensuring that members earn miles or points on a significant proportion of their online spending, programs can multiply these benefits across their active member base. This discussion primarily focuses on active members, but there's significant untapped potential to activate those who engage with a program infrequently, perhaps only when booking their annual summer holiday. By encouraging them to integrate their household budget into everyday shopping throughout the year, programs can expand their pool of active members, unlocking substantial growth potential.

Building a loyal relationship

So, what can be done to optimize the situation? First and foremost, loyalty programs must position themselves where the consumers are—right at the retailer's doorstep. It has to be effortless and intuitive for consumers to capitalize on what could ultimately be a significant advantage offered by the program. Programs should align with users' natural behavior, motivating and rewarding them through real-time earning in their preferred currency or spending, creating a seamless, user-centric experience.

Real-time engagement is the linchpin. As previously mentioned, consumers will not tolerate delays. They conclude transactions swiftly and move on to the next. By seamlessly integrating real-time accruals with user-friendliness, programs can effectively engage and activate individuals in their everyday lives.

“Pointspay believes that a fully branded program is the way forward. Such branding is not only recognizable to program members but also intuitive for them to utilize.”

Are we at a juncture where a fundamental shift in mindset is required among program owners? Absolutely. The online realm demands a complete shift in perspective regarding what a solution should entail.

Pointspay believes that a fully-branded program is the way forward, providing programs with the opportunity to launch their own, instantly recognizable marketing and payment solution. Such a solution works, as program members understand the essence behind the brand. Of course, this brand needs to be effectively communicated to retailers to encourage the adoption of the payment solution it represents, providing multiple opportunities to engage with both active and dormant members. With a robust business case and a solid partnership in place, substantial revenues can be generated, even in the initial stages of implementing such a solution.

Everyday engagement

If we think specifically about airlines, this shift must coincide with an understanding of the changing behavior of frequent flyers post-pandemic. Virtual meetings and remote collaborations through platforms like Teams, Zoom, and Google Meet have reduced the need for physical meetings and, consequently, travel. As a result, airlines must explore alternative ways to sell miles or points.

Airlines possess a captivating product. Every trip, whether it's a dream vacation or a successful business excursion, leaves a lasting memory. After returning from a vacation, the next day often marks the beginning of planning the next adventure. Airlines can play a pivotal role in nurturing these dreams by contributing to them throughout the year, not just during specific trips. Real-time earning can make programs relevant every day, transforming them from sporadic engagements to daily experiences.

This shift represents the key to mending the fractured love story between loyalty programs and consumers, ultimately building a profound and enduring relationship.

Loyalty marketing and payment platform introduces a convenient way for SAS EuroBonus members to seamlessly collect and spend EuroBonus Points during their everyday shopping experiences.

Loyalty marketing and payment platform introduces a convenient way for SAS EuroBonus members to seamlessly collect and spend EuroBonus Points during their everyday shopping experiences.

Pointspay has announced the launch of a new MarPay™ concept that combines three principles of business; marketing, payments and loyalty. Through this combination, Pointspay gives companies the ability to grow profits in a unique and targeted way by joining loyalty programmes with a global network of advertisers and payment providers.

Pointspay has announced the launch of a new MarPay™ concept that combines three principles of business; marketing, payments and loyalty. Through this combination, Pointspay gives companies the ability to grow profits in a unique and targeted way by joining loyalty programmes with a global network of advertisers and payment providers.

New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles

New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Klarna’s new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic.

It’s an exciting period for those of us working in the loyalty industry, as increasing numbers of brands recognise the power of rewards to boost engagement and loyalty – and partner with companies creating innovative rewards technologies. And Klarna is fast becoming an exciting player to watch in this space.

Klarna’s new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic.

It’s an exciting period for those of us working in the loyalty industry, as increasing numbers of brands recognise the power of rewards to boost engagement and loyalty – and partner with companies creating innovative rewards technologies. And Klarna is fast becoming an exciting player to watch in this space.

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.

With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.

With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.

The days of handing over cash at a counter are becoming scarce, as the ways we can pay multiply at pace. From contactless payments, paying ‘later’ or via instalments online, or even making money on transactions, innovation is at a constant, and so is competition for consumer spend. Meanwhile, the fast-evolving payments industry must also keep up with consumers’ rising expectations for choice, value, and flexibility. 

The days of handing over cash at a counter are becoming scarce, as the ways we can pay multiply at pace. From contactless payments, paying ‘later’ or via instalments online, or even making money on transactions, innovation is at a constant, and so is competition for consumer spend. Meanwhile, the fast-evolving payments industry must also keep up with consumers’ rising expectations for choice, value, and flexibility. 

Pay now, pay later, pay by mobile, pay in instalments. Today, there are increasing numbers of ways for consumers to spend quickly and easily. And in the fast-paced world of payments technology, innovation is always just around the corner.

Pay now, pay later, pay by mobile, pay in instalments. Today, there are increasing numbers of ways for consumers to spend quickly and easily. And in the fast-paced world of payments technology, innovation is always just around the corner.

Extending the long-term partnership between Etihad Guest and Loylogic on points solutions, Etihad Guest will continue to offer its 8 million global members access to Loylogic's Pointspay and Reward Card solutions

4^th November 2021:Today Loylogic, the global leader in loyalty and points commerce experiences announces a three-year partnership extension with Etihad Guest, the award-winning loyalty programme of Etihad Airways.

7^th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

7^th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

• New Pointspay shopping portal allows 8 million loyalty program customers to seamlessly spend and collect points with thousands of online merchants and international brands
• Shoppers can connect multiple loyalty programs to their Pointspay account, as part of Pointspay’s new wallet-like experience for loyalty points
• With the leading MarPay technology solution, merchants can boost average basket value (ABV) by an average of 30% by using Pointspay at checkout

• New Pointspay shopping portal allows 8 million loyalty program customers to seamlessly spend and collect points with thousands of online merchants and international brands
• Shoppers can connect multiple loyalty programs to their Pointspay account, as part of Pointspay’s new wallet-like experience for loyalty points
• With the leading MarPay technology solution, merchants can boost average basket value (ABV) by an average of 30% by using Pointspay at checkout