By Martin Smaerup, Head of Sales, Pointspay

As I discussed in a previous article, airlines possess a captivating product. Whether it's a dream vacation or a successful business trip, each journey creates a lasting memory, one that's quickly followed by the desire to plan the next adventure.

Airline loyalty programs can bring these plans to life, winning the hearts and minds of loyal customers by turning dreams into reality through reward flights. However, the reality for all but the most frequent of flyers or the most dedicated miles or points collectors, is vastly different. Flights to their next dream destination, or a memorable upgrade are so often out of reach, unless parting with hard-earned cash. With this in mind, how do we bridge this gap and make the next flight more rewarding?

At Pointspay, we have the answer in our innovative MarPay™ conceptthat operates at the intersection of marketing, payments and loyalty to redefine engagement, providing an intuitive, real-time experience where consumers can either spend their accrued miles or points or, more commonly, earn more on their everyday purchases.

MarPay™ allows online shops to market directly to consumers with loyalty balances which can help boost average order value and conversion as customers feel more inclined to spend increased amounts when combining their available cash with the stored value of their loyalty points. Designed to seamlessly integrate into the daily lives of loyalty program members, this solution allows program members to earn and spend miles or points effortlessly, through frictionless processes, without the need for multiple cumbersome actions.

"This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers."

This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers. It's about activating the everyday, transforming every transaction into an opportunity to get closer to the dream reward. For the consumer, it's a no-brainer – spend as you normally would but earn something extra, something that brings them closer to their next dream vacation.

Crucially, it positions retailers in front of a loyal customer base eager to earn and spend their points. This not only drives repeat business but also enhances the consumer's purchasing power, creating a virtuous cycle of spending and earning. Loyalty programs benefit by activating a broader segment of their membership base, reaching those who may not fly frequently but are eager to engage and earn rewards.

By partnering with leading airlines, such as Air France KLM for their Flying Blue program, Pointspay has launched branded solutions like Flying Blue+, tailor-made to enrich the brand's loyalty experience. This personalized approach ensures that loyalty programs are not just a benefit but an integral part of the member's daily routine.

The further launch of white label Pointspay solutions later this year by loyalty programs including SAS EuroBonus, highlights the compelling appeal of this innovative offering. Its simplicity and intuitive nature make it an attractive option for both seasoned travelers and those new to loyalty programs. By empowering retailers to capitalize on the surge in e-commerce, Pointspay enables loyalty programs to monetize their membership base, creating new avenues for engagement and relevance.

"Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits."

Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits. Through its white-label solution, Pointspay is not just enhancing loyalty programs but is also redefining the way we think about earning and spending in the realm of travel and beyond. The future of loyalty programs lies in making them a part of our everyday lives and Pointspay is leading the charge towards this new horizon.

By Martin Smaerup, Head of Sales, Pointspay

As I discussed in a previous article, airlines possess a captivating product. Whether it's a dream vacation or a successful business trip, each journey creates a lasting memory, one that's quickly followed by the desire to plan the next adventure.

Airline loyalty programs can bring these plans to life, winning the hearts and minds of loyal customers by turning dreams into reality through reward flights. However, the reality for all but the most frequent of flyers or the most dedicated miles or points collectors, is vastly different. Flights to their next dream destination, or a memorable upgrade are so often out of reach, unless parting with hard-earned cash. With this in mind, how do we bridge this gap and make the next flight more rewarding?

At Pointspay, we have the answer in our innovative MarPay™ conceptthat operates at the intersection of marketing, payments and loyalty to redefine engagement, providing an intuitive, real-time experience where consumers can either spend their accrued miles or points or, more commonly, earn more on their everyday purchases.

MarPay™ allows online shops to market directly to consumers with loyalty balances which can help boost average order value and conversion as customers feel more inclined to spend increased amounts when combining their available cash with the stored value of their loyalty points. Designed to seamlessly integrate into the daily lives of loyalty program members, this solution allows program members to earn and spend miles or points effortlessly, through frictionless processes, without the need for multiple cumbersome actions.

"This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers."

This strategy transforms loyalty programs from occasional interactions into daily relevance, fostering a deeper connection between brands and their customers. It's about activating the everyday, transforming every transaction into an opportunity to get closer to the dream reward. For the consumer, it's a no-brainer – spend as you normally would but earn something extra, something that brings them closer to their next dream vacation.

Crucially, it positions retailers in front of a loyal customer base eager to earn and spend their points. This not only drives repeat business but also enhances the consumer's purchasing power, creating a virtuous cycle of spending and earning. Loyalty programs benefit by activating a broader segment of their membership base, reaching those who may not fly frequently but are eager to engage and earn rewards.

By partnering with leading airlines, such as Air France KLM for their Flying Blue program, Pointspay has launched branded solutions like Flying Blue+, tailor-made to enrich the brand's loyalty experience. This personalized approach ensures that loyalty programs are not just a benefit but an integral part of the member's daily routine.

The further launch of white label Pointspay solutions later this year by loyalty programs including SAS EuroBonus, highlights the compelling appeal of this innovative offering. Its simplicity and intuitive nature make it an attractive option for both seasoned travelers and those new to loyalty programs. By empowering retailers to capitalize on the surge in e-commerce, Pointspay enables loyalty programs to monetize their membership base, creating new avenues for engagement and relevance.

"Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits."

Pointspay occupies the sweet spot where loyalty programs, members and brands converge to create mutual benefits. Through its white-label solution, Pointspay is not just enhancing loyalty programs but is also redefining the way we think about earning and spending in the realm of travel and beyond. The future of loyalty programs lies in making them a part of our everyday lives and Pointspay is leading the charge towards this new horizon.

Consumers across The Netherlands can now benefit from a new way to shop, thanks to the introduction of Flying Blue+, a Pointspay-powered online payment solution launched by Flying Blue, the loyalty programme of Air France and KLM.

Consumers across The Netherlands can now benefit from a new way to shop, thanks to the introduction of Flying Blue+, a Pointspay-powered online payment solution launched by Flying Blue, the loyalty programme of Air France and KLM.

The latest episode of the Loylogic Group Podcast brings together two experts to delve into the evolving landscape of airline and hotel loyalty programs.

Pointspay, the innovative global loyalty marketing and payment platform, has appointed Rogier Jacobson as Chief Operating Officer (COO).

Pointspay, the innovative global loyalty marketing and payment platform, has appointed Rogier Jacobson as Chief Operating Officer (COO).

By Martin Smaerup, Head of Sales, Pointspay 

E-commerce sales continue to surge, with global online retail revenue projected to have reached $6.3 trillion in 2023 and grow to an estimated $8.1 trillion by the end of 2024. What's more, cross-border commerce is expected to grow by 108% between now and to 2028. Yet, the unfortunate truth for so many loyalty programs is that they are missing the opportunity to generate significant revenue from and engage members via e-commerce. In short, the relationship is faltering, but the good news is that it's a love story that can be rewritten.

Much of the problem comes down to the fact that consumer behavior has undergone a seismic shift in recent years. Modern shoppers seek convenience, efficiency and of course a good deal. Who could ignore the opportunity to spend less cash while also collecting points or miles? When they wish to purchase a pair of jeans or the latest iPhone, they navigate straight to a retailer, add the item to their basket, and swiftly proceed to the next thing. On the other hand, loyalty programs still rely on legacy technologies such as tracking, leading to a cumbersome and outdated user journey, necessitating multiple clicks and prompting them to consider loyalty points before the actual purchase.

“In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience.”

Due to this fractured user journey, only the most astute and dedicated loyalty program enthusiasts actively seek out extra points or miles. The pursuit of these rewards becomes a niche activity. The treasure hunters for miles are few and far between, and this failure to activate the remaining portion of the loyalty program's user base represents a missed opportunity of huge proportions.

Consumers today also demand immediate gratification. They have no patience for completing a transaction and then waiting weeks to receive their hard-earned points or miles. As a consumer myself, I can attest that I may not recall the transactions I made five weeks ago! In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience for consumers when they make online purchases.

Plus, many loyalty programs lean on outdated technology that is now reeling from the impact of the demise of tracking cookies. While some influencers claim to have found alternative solutions, they still rely on some form of transaction tracking, forcing customers to navigate through program websites.

Missed opportunities

So, what are loyalty programs missing out on? The answer of course includes revenue, but it extends much further. They are missing out on engagement opportunities, failing to activate their members in their day-to-day lives. These programs are not effectively integrating into their members' household budgets beyond travel-related expenditures. Loyalty currency must become an integral part of a member's life, fostering a continuous connection with the program.

The knock-on effect of this lack of engagement translates to a diminished focus on conquering the e-commerce market, as programs neglect the necessary marketing efforts.

The question remains: How much revenue are loyalty programs missing out on? The answer varies depending on consumer behavior and market dynamics. Over time, Pointspay aspires to capture a significant percentage of the total amount a member spends online. In Europe, this can amount to over €3,000 per member, while in the US this figure rises to $3,500 . And, let's not forget, frequent flyers are THE heavy shoppers, spending some five to seven times more on their credit cards than average consumers in their respective countries.

By ensuring that members earn miles or points on a significant proportion of their online spending, programs can multiply these benefits across their active member base. This discussion primarily focuses on active members, but there's significant untapped potential to activate those who engage with a program infrequently, perhaps only when booking their annual summer holiday. By encouraging them to integrate their household budget into everyday shopping throughout the year, programs can expand their pool of active members, unlocking substantial growth potential.

Building a loyal relationship

So, what can be done to optimize the situation? First and foremost, loyalty programs must position themselves where the consumers are—right at the retailer's doorstep. It has to be effortless and intuitive for consumers to capitalize on what could ultimately be a significant advantage offered by the program. Programs should align with users' natural behavior, motivating and rewarding them through real-time earning in their preferred currency or spending, creating a seamless, user-centric experience.

Real-time engagement is the linchpin. As previously mentioned, consumers will not tolerate delays. They conclude transactions swiftly and move on to the next. By seamlessly integrating real-time accruals with user-friendliness, programs can effectively engage and activate individuals in their everyday lives.

“Pointspay believes that a fully branded program is the way forward. Such branding is not only recognizable to program members but also intuitive for them to utilize.”

Are we at a juncture where a fundamental shift in mindset is required among program owners? Absolutely. The online realm demands a complete shift in perspective regarding what a solution should entail.

Pointspay believes that a fully-branded program is the way forward, providing programs with the opportunity to launch their own, instantly recognizable marketing and payment solution. Such a solution works, as program members understand the essence behind the brand. Of course, this brand needs to be effectively communicated to retailers to encourage the adoption of the payment solution it represents, providing multiple opportunities to engage with both active and dormant members. With a robust business case and a solid partnership in place, substantial revenues can be generated, even in the initial stages of implementing such a solution.

Everyday engagement

If we think specifically about airlines, this shift must coincide with an understanding of the changing behavior of frequent flyers post-pandemic. Virtual meetings and remote collaborations through platforms like Teams, Zoom, and Google Meet have reduced the need for physical meetings and, consequently, travel. As a result, airlines must explore alternative ways to sell miles or points.

Airlines possess a captivating product. Every trip, whether it's a dream vacation or a successful business excursion, leaves a lasting memory. After returning from a vacation, the next day often marks the beginning of planning the next adventure. Airlines can play a pivotal role in nurturing these dreams by contributing to them throughout the year, not just during specific trips. Real-time earning can make programs relevant every day, transforming them from sporadic engagements to daily experiences.

This shift represents the key to mending the fractured love story between loyalty programs and consumers, ultimately building a profound and enduring relationship.

By Martin Smaerup, Head of Sales, Pointspay 

E-commerce sales continue to surge, with global online retail revenue projected to have reached $6.3 trillion in 2023 and grow to an estimated $8.1 trillion by the end of 2024. What's more, cross-border commerce is expected to grow by 108% between now and to 2028. Yet, the unfortunate truth for so many loyalty programs is that they are missing the opportunity to generate significant revenue from and engage members via e-commerce. In short, the relationship is faltering, but the good news is that it's a love story that can be rewritten.

Much of the problem comes down to the fact that consumer behavior has undergone a seismic shift in recent years. Modern shoppers seek convenience, efficiency and of course a good deal. Who could ignore the opportunity to spend less cash while also collecting points or miles? When they wish to purchase a pair of jeans or the latest iPhone, they navigate straight to a retailer, add the item to their basket, and swiftly proceed to the next thing. On the other hand, loyalty programs still rely on legacy technologies such as tracking, leading to a cumbersome and outdated user journey, necessitating multiple clicks and prompting them to consider loyalty points before the actual purchase.

“In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience.”

Due to this fractured user journey, only the most astute and dedicated loyalty program enthusiasts actively seek out extra points or miles. The pursuit of these rewards becomes a niche activity. The treasure hunters for miles are few and far between, and this failure to activate the remaining portion of the loyalty program's user base represents a missed opportunity of huge proportions.

Consumers today also demand immediate gratification. They have no patience for completing a transaction and then waiting weeks to receive their hard-earned points or miles. As a consumer myself, I can attest that I may not recall the transactions I made five weeks ago! In today's fast-paced world, loyalty programs must be ever-present, offering a seamless and real-time experience for consumers when they make online purchases.

Plus, many loyalty programs lean on outdated technology that is now reeling from the impact of the demise of tracking cookies. While some influencers claim to have found alternative solutions, they still rely on some form of transaction tracking, forcing customers to navigate through program websites.

Missed opportunities

So, what are loyalty programs missing out on? The answer of course includes revenue, but it extends much further. They are missing out on engagement opportunities, failing to activate their members in their day-to-day lives. These programs are not effectively integrating into their members' household budgets beyond travel-related expenditures. Loyalty currency must become an integral part of a member's life, fostering a continuous connection with the program.

The knock-on effect of this lack of engagement translates to a diminished focus on conquering the e-commerce market, as programs neglect the necessary marketing efforts.

The question remains: How much revenue are loyalty programs missing out on? The answer varies depending on consumer behavior and market dynamics. Over time, Pointspay aspires to capture a significant percentage of the total amount a member spends online. In Europe, this can amount to over €3,000 per member, while in the US this figure rises to $3,500 . And, let's not forget, frequent flyers are THE heavy shoppers, spending some five to seven times more on their credit cards than average consumers in their respective countries.

By ensuring that members earn miles or points on a significant proportion of their online spending, programs can multiply these benefits across their active member base. This discussion primarily focuses on active members, but there's significant untapped potential to activate those who engage with a program infrequently, perhaps only when booking their annual summer holiday. By encouraging them to integrate their household budget into everyday shopping throughout the year, programs can expand their pool of active members, unlocking substantial growth potential.

Building a loyal relationship

So, what can be done to optimize the situation? First and foremost, loyalty programs must position themselves where the consumers are—right at the retailer's doorstep. It has to be effortless and intuitive for consumers to capitalize on what could ultimately be a significant advantage offered by the program. Programs should align with users' natural behavior, motivating and rewarding them through real-time earning in their preferred currency or spending, creating a seamless, user-centric experience.

Real-time engagement is the linchpin. As previously mentioned, consumers will not tolerate delays. They conclude transactions swiftly and move on to the next. By seamlessly integrating real-time accruals with user-friendliness, programs can effectively engage and activate individuals in their everyday lives.

“Pointspay believes that a fully branded program is the way forward. Such branding is not only recognizable to program members but also intuitive for them to utilize.”

Are we at a juncture where a fundamental shift in mindset is required among program owners? Absolutely. The online realm demands a complete shift in perspective regarding what a solution should entail.

Pointspay believes that a fully-branded program is the way forward, providing programs with the opportunity to launch their own, instantly recognizable marketing and payment solution. Such a solution works, as program members understand the essence behind the brand. Of course, this brand needs to be effectively communicated to retailers to encourage the adoption of the payment solution it represents, providing multiple opportunities to engage with both active and dormant members. With a robust business case and a solid partnership in place, substantial revenues can be generated, even in the initial stages of implementing such a solution.

Everyday engagement

If we think specifically about airlines, this shift must coincide with an understanding of the changing behavior of frequent flyers post-pandemic. Virtual meetings and remote collaborations through platforms like Teams, Zoom, and Google Meet have reduced the need for physical meetings and, consequently, travel. As a result, airlines must explore alternative ways to sell miles or points.

Airlines possess a captivating product. Every trip, whether it's a dream vacation or a successful business excursion, leaves a lasting memory. After returning from a vacation, the next day often marks the beginning of planning the next adventure. Airlines can play a pivotal role in nurturing these dreams by contributing to them throughout the year, not just during specific trips. Real-time earning can make programs relevant every day, transforming them from sporadic engagements to daily experiences.

This shift represents the key to mending the fractured love story between loyalty programs and consumers, ultimately building a profound and enduring relationship.

Loyalty marketing and payment platform introduces a convenient way for SAS EuroBonus members to seamlessly collect and spend EuroBonus Points during their everyday shopping experiences.

Loyalty marketing and payment platform introduces a convenient way for SAS EuroBonus members to seamlessly collect and spend EuroBonus Points during their everyday shopping experiences.

Pointspay has announced the launch of a new MarPay™ concept that combines three principles of business; marketing, payments and loyalty. Through this combination, Pointspay gives companies the ability to grow profits in a unique and targeted way by joining loyalty programmes with a global network of advertisers and payment providers.

Pointspay has announced the launch of a new MarPay™ concept that combines three principles of business; marketing, payments and loyalty. Through this combination, Pointspay gives companies the ability to grow profits in a unique and targeted way by joining loyalty programmes with a global network of advertisers and payment providers.

New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles

New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Klarna’s new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic.

It’s an exciting period for those of us working in the loyalty industry, as increasing numbers of brands recognise the power of rewards to boost engagement and loyalty – and partner with companies creating innovative rewards technologies. And Klarna is fast becoming an exciting player to watch in this space.

Klarna’s new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic.

It’s an exciting period for those of us working in the loyalty industry, as increasing numbers of brands recognise the power of rewards to boost engagement and loyalty – and partner with companies creating innovative rewards technologies. And Klarna is fast becoming an exciting player to watch in this space.

Zurich, Switzerland | London, United Kingdom | 26^th June 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Ms. Aileen Parsons as their new head of PointsPay, Loylogic’s leading loyalty solution and payment platform. Aileen joins Loylogic as PointsPay continues to rapidly grow and expand in the loyalty payment market. She comes with more than 15 years of experience in online payments and e-commerce across a wide range of industry verticals with PayPal. 

Zurich, Switzerland | 11^th July 2019

Cobone, the number one deals and discount platform in the Middle East and PointsPay, Loylogic’s leading shopping portal, announce a partnership that allows loyalty program members to redeem their points and miles directly when shopping at Cobone.

Dubai | UAE, 16^th December 2019

Jumbo Electronics, the leading OmniChannel retailer in the Middle Eastern region and PointsPay, Loylogic’s market-leading e-payment platform, have announced an exciting new partnership, allowing members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo’s e-commerce website. 

Dubai | UAE, 16^th December 2019

Jumbo Electronics, the leading OmniChannel retailer in the Middle Eastern region and PointsPay, Loylogic’s market-leading e-payment platform, have announced an exciting new partnership, allowing members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo’s e-commerce website. 

Zurich, Switzerland | 11^th July 2019

Cobone, the number one deals and discount platform in the Middle East and PointsPay, Loylogic’s leading shopping portal, announce a partnership that allows loyalty program members to redeem their points and miles directly when shopping at Cobone.

Zurich, Switzerland | London, United Kingdom | 26^th June 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Ms. Aileen Parsons as their new head of PointsPay, Loylogic’s leading loyalty solution and payment platform. Aileen joins Loylogic as PointsPay continues to rapidly grow and expand in the loyalty payment market. She comes with more than 15 years of experience in online payments and e-commerce across a wide range of industry verticals with PayPal. 

Zurich, Switzerland | London, United Kingdom | 26^th June 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Ms. Aileen Parsons as their new head of PointsPay, Loylogic’s leading loyalty solution and payment platform. Aileen joins Loylogic as PointsPay continues to rapidly grow and expand in the loyalty payment market. She comes with more than 15 years of experience in online payments and e-commerce across a wide range of industry verticals with PayPal. 

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.

With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.

With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.

The days of handing over cash at a counter are becoming scarce, as the ways we can pay multiply at pace. From contactless payments, paying ‘later’ or via instalments online, or even making money on transactions, innovation is at a constant, and so is competition for consumer spend. Meanwhile, the fast-evolving payments industry must also keep up with consumers’ rising expectations for choice, value, and flexibility. 

The days of handing over cash at a counter are becoming scarce, as the ways we can pay multiply at pace. From contactless payments, paying ‘later’ or via instalments online, or even making money on transactions, innovation is at a constant, and so is competition for consumer spend. Meanwhile, the fast-evolving payments industry must also keep up with consumers’ rising expectations for choice, value, and flexibility. 

Pay now, pay later, pay by mobile, pay in instalments. Today, there are increasing numbers of ways for consumers to spend quickly and easily. And in the fast-paced world of payments technology, innovation is always just around the corner.

Pay now, pay later, pay by mobile, pay in instalments. Today, there are increasing numbers of ways for consumers to spend quickly and easily. And in the fast-paced world of payments technology, innovation is always just around the corner.

Extending the long-term partnership between Etihad Guest and Loylogic on points solutions, Etihad Guest will continue to offer its 8 million global members access to Loylogic's Pointspay and Reward Card solutions

4^th November 2021:Today Loylogic, the global leader in loyalty and points commerce experiences announces a three-year partnership extension with Etihad Guest, the award-winning loyalty programme of Etihad Airways.

7^th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

7^th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

• New Pointspay shopping portal allows 8 million loyalty program customers to seamlessly spend and collect points with thousands of online merchants and international brands
• Shoppers can connect multiple loyalty programs to their Pointspay account, as part of Pointspay’s new wallet-like experience for loyalty points
• With the leading MarPay technology solution, merchants can boost average basket value (ABV) by an average of 30% by using Pointspay at checkout

• New Pointspay shopping portal allows 8 million loyalty program customers to seamlessly spend and collect points with thousands of online merchants and international brands
• Shoppers can connect multiple loyalty programs to their Pointspay account, as part of Pointspay’s new wallet-like experience for loyalty points
• With the leading MarPay technology solution, merchants can boost average basket value (ABV) by an average of 30% by using Pointspay at checkout