Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace. Those loyalty program operators committed to staying fluent and flexible with technology will win the day. Today’s tools can speed program members toward the Golden Moment of reward redemption like never before— creating more engaged and more profitable members in the process.