Loylogic to redefine B2B loyalty engagement through key partnership with Apex Loyalty

Apex Loyalty, the pioneer of an award-winning B2B customer engagement and loyalty solutions platform, has joined INLEAGUE, Loylogic’s rapidly growing partner program.

The partnership will further enhance Loylogic's B2B solution offering, while at the same time providing Apex Loyalty clients with access to Loylogic's renowned global incentives marketplace and rewards and engagement solutions. This will enable organizations to strategically plan sales targets based on their specific business and SKU sales goals, by allowing them to incentivize retailers and resellers based on their region.

The Apex Loyalty platform also allows large FMCG / CPG clients to incentivize optimum in-store product positioning, which can be assessed by regional sales managers, activity that can be further developed through this partnership.

Mustafa Ozalcin, Loylogic’s Director of Global Partnerships, said: "At Loylogic, we understand the importance of retailer loyalty in the B2B space. By joining forces with Apex Loyalty, we're able to create value for FMCG / CPG clients, helping them foster stronger, lasting relationships with retailers.

"We create engagement concepts and operate program solutions comprising of technology, services and incentives, all delivered globally. By connecting our Rewards Hub, Rewards Card and Rewards Play solutions to the Apex Customer Engagement and Digital Ordering Solution, it will allow FMCG brands to have a seamless experience when working with retail store owners, including rewarding and recognizing them for interacting with the brand.

“With INLEAGUE, our vision is to create synergistic collaborations that drive success for the partners involved. This partnership with Apex Loyalty perfectly aligns with that vision, and I am confident that together, we’ll redefine B2B loyalty and engagement strategies for the traditional trade."

Özgür Şahin, CEO at Apex Loyalty added: “Apex Loyalty has been serving important brands and companies in many parts of the world in the fields of B2B loyalty marketing and B2B ecommerce for many years. Now with our partnership with Loylogic we are stronger and more equipped in the field of rewards supply. We believe that this strong partnership will contribute greatly to our mission to be a partner for companies in their B2B trade to utilise digital trade efficiency for all stakeholders.

"Thanks to INLEAGUE, we will accompany more companies and brands on their digitalization journey. We would like to thank Loylogic and its valuable managers for inviting us to the INLEAGUE program."

Gabi Kool, CEO of Loylogic commented: "Our commitment to innovation is at the core of everything we do at Loylogic. Solving global rewards as part of a brand's DTC strategy is an area where we excel, and by teaming up with Apex Loyalty, it will allow our combined teams to bring this seamlessly to FMCG brands who need to deliver complex large-scale, multi-country engagement programs. Combined with Apex Loyalty's strong domain expertise in working with retail store owners, we believe that our Loylogic solutions will offer great value to such retail store owners."

Loylogic's white label virtual reward card allows points conversion into more than 160 fiat currencies and is loadable onto digital wallets including Apple Pay, Google Pay and Samsung Pay. This is a perfect fit for store owners who seek the convenience of using their loyalty points for ultimate flexibility, wherever they might reside.

The Loylogic Rewards Play solution allows for easy and quick micro redemption options with the chance for store owners to win big prizes while turning points liability into engagement and reducing the redemption cost per point for the FMCG brand.

And finally, the award-winning Loylogic redemption platform, Rewards Hub, designed for large-scale, multi-market loyalty programs, is powered by the ideal choice of authentic incentive experiences and a brand new UX. As a fully white labelled solution, it offers FMCG brands a seamless brand extension, including the ability to let retail store owners, as member of the B2B program, to pay for these incentives through a patented points + cash slider.

Gabi added: "We're excited to embark on this journey with Apex Loyalty. Our mission as a company is to bring innovative rewards and engagement solutions to the market with our INLEAGUE partners, and this partnership marks a significant step forward in achieving that goal.”



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