Loyalty Lab, the loyalty consultancy founded by Vicky Elliot, a hotel industry professional with over 25 years of marketing experience in the luxury travel industry, has joined Loylogic’s rapidly growing INLEAGUE partner program as a strategic consultant.
Loylogic is dedicated to shaping the future of loyalty and rewards experiences in hospitality, not just as a transactional process, but as a journey enriched with diverse rewards and meaningful connections through our award-winning Rewards Hub and Rewards Play solutions. This collaboration with Vicky and Loyalty Lab reinforces this commitment.
Mustafa Ozalcin, Loylogic’s Channel Partnership Director, said: “Post Covid-19, hotel brands have been increasingly looking for loyalty models that provide members with expanded options across diverse brands, destinations, and ways to earn and redeem rewards. Hotel chains are proactively adjusting their customer engagement strategies, prioritising customer-centric approaches across all operations.
“Vicky has a tremendous background in this area, having grown the loyalty programs at brands like Hyatt, Global Hotel Alliance, and Jumeirah, and we look forward to working together with her new consulting operation, Loyalty Lab, to bring Loylogic engagement solutions to more hotels across Europe and the Middle East.”
Vicky Elliot, Loyalty Lab founder commented: “We believe that loyalty solutions are not a one-size-fits-all approach, but rather a tailored and personalised experience that drives customer engagement and retention. With Loylogic’s award-winning, innovative platforms and Loyalty Lab’s expertise in loyalty strategy, we can help our clients create and deliver member engagement that aligns to their own specific needs and goals.”
Gabi Kool, CEO of Loylogic added: “This alliance underscores our pledge to drive meaningful engagement, where every stay becomes an extraordinary journey filled with rewards and exceptional service for hotel guest program members.
“By combining Loyalty Lab’s experience and knowledge with Loylogic’s innovative solutions and strategic INLEAGUE partnerships, we aim to drive meaningful engagement with hotels across the globe, ensuring they not only meet but exceed the evolving expectations of modern travellers.”
Loylogic’s INLEAGUE partner program connects loyalty and rewards program operators with cutting edge solution and technology providers, and customer engagement strategy experts. Further information on the INLEAGUE program can be found by clicking here.
