Zurich, Switzerland and Riga, Latvia – Loylogic opens office in Riga, Latvia to service its growing client base and further expanding its global presence. Following the recent launch of the airBaltic ‘BalticMiles Shop’, Loylogic continues its strategy of providing dedicated resources with localized expertise to provide optimum support and loyalty expertise to their expanding client base.
Loylogic’s promise of aligning global loyalty expertise with local market knowledge to provide the ultimate mix of global and local brands has again be put in to operation with the opening of Loylogic’s fourth hub in Riga, Latvia. This move reaffirms Loylogic’s commitment to provide the most comprehensive rewards portfolio on the global market to customers of all geographic locations, while sustaining the essence of the local client. The dedicated team in Riga has been established to support all airBaltic needs.
With expertise in rewards management, as well as knowledge of local merchants and consumer trends, the Riga team is best positioned to continue Loylogic’s to provide the best range and best value to customers, and to consistently improve and expand relevant and engaging rewards programs.
The effort in Riga will be led by Diana Smite former regional commercial director from L’Oréal, continuing Loylogic’s trend of hiring top talent into the organization. Diana and airBaltic will also be closely supported by Tatjana Krezevska, who holds 15 years’ experience in sales and marketing from a variety of positions in the retail industry.
Bruno Frieden, Chief Operating Officer of Loylogic said:
“With Loylogic’s office in Riga, we are well positioned to expand our partnership with great clients like airBaltic, offer the most compelling rewards to their members, build our merchant network in the region and look for other opportunities to grow.”
