Irish Life and Loylogic have agreed a multi-year extension to their partnership that will see the two organizations further develop the successful MyLife health and wellbeing program.
MyLife is an initiative of Irish Life, Ireland’s leading life and pensions insurance provider, that aims to motivate, support and reward Irish society to take more responsibility for their health, encouraging members to look after themselves by making the overall experience more fun and engaging.
The MyLife app provides monthly community challenges, with the successful completion of goals such as 300,000 steps in 30 days rewarded. Furthermore, the program encourages members to set healthy goals related to fitness, nutrition and lifestyle. Tracked activities are incentivized with MyLife points, which can be redeemed in the MyLife reward shop provided by Loylogic's Reward Hub and Reward Play solutions. The reward offerings include a broad selection of merchandise, gift cards, raffles, donations and more, ensuring the motivation of finishing challenges and staying fit and healthy.
To date, more than 230,000 members have downloaded the MyLife app to improve their wellbeing and benefit from the points-based loyalty incentives. This is a great achievement in terms of MyLife's mission to ensure that Irish communities remain as fit and healthy as possible.
Stacey Machesney, Head of Health and Wellbeing at Irish Life, said: "We are excited to continue our partnership with Loylogic. We have seen the positive impact rewards have made in driving healthy behaviors and scaling the MyLife community. We look forward to this next phase with Loylogic."
Gabi Kool, CEO of Loylogic commented: "We are delighted that Irish Life has chosen to extend our collaboration. We look forward to further expanding the member base, incentivizing more people across Ireland to live healthy lifestyles."
"Through Loylogic’s Brands2Communities strategy, we are constantly fostering direct connections with the world's biggest brands, while also adding unique rewards from global and local Irish brands. This ensures there’s always new motivation for members to utilize the benefits of MyLife and take action to adopt healthy lifestyles."
