Zurich, Switzerland, Fort Lauderdale/USA – For the third consecutive year, Loylogic client Etihad Guest did fantastic at the annual Freddie Awards. The frequent flyer program of Abu Dhabi based Etihad Airways, won four Freddies in the Europe, Middle East and Africa category including the prestigious awards for Best Website and Best Award Redemption.
At the 21st Freddie Awards 2009 in Fort Lauderdale, Florida, Etihad Guest was able to replicate its success of the previous years. Loylogic innovations helped the program to win as many as four Freddie Awards, including the coveted awards for Best Website and Best Award Redemption.
Best Website
After 2007 and 2008, Etihad Guest was honoured again for its website features, including Loylogic’s ‘Slider’ tool that allows members to design their own cash plus miles awards, which makes award redemptions with as little as one mile possible. In addition, the underlying Loypay™-algorithm generates values of up to 100 Dollars per mile spent, a value that no other program in the industry can match. Another big plus is the massive online rewards catalog featuring a network of close to 200 reward merchants worldwide that offer over 1,500 merchandise, experience, charity or auction rewards. Last but not least, the clear website structure and excellent usability of the Reward Shop clearly match the high expectations of Etihad Guest’s frequent flyers.
Best Award Redemption
Etihad Guest won the Freddie for Best Award Redemption for the second year in a row and took this category home for offering the most flexible award redemption in the industry. Members of Etihad Guest can start spending their miles with as little as one mile - the program offers the ultimate in cash and miles flexibility for award redemption. It’s obvious that the members appreciate this option and the ease in claiming awards.
Best Bonus Promotion and Member Communication
In addition, Etihad Guest could win the Best Bonus Promotion for giving its members the possibility to win up to 600,000 miles simply for booking their flights online. Finally, Etihad Guest won the Freddie for Best Member Communications with no less than a very impressive 9.45 value vote out of 10. Etihad Guest keeps in touch with its program members through a monthly e-statement, e-newsletter and the new dedicated reward e-newsletter.
The 21st Freddie Awards took place on April 23rd at the Hilton Fort Lauderdale, Florida. The Freddie Awards were introduced in order to honour the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.
