Zurich, Switzerland, Phoenix/USA – Loylogic did fantastic at the 20th Freddie Awards in Phoenix Arizona. Its client, the Abu Dhabi based Etihad Airways, won four Freddie Awards, and its Frequent Flyer Program Etihad Guest was awarded the most prestigious title of 'Program of the Year 2008'.
The Freddie Awards 2008 turned out to be an even greater success than last years’ nominations, where Loylogic’s client – Abu Dhabi based Etihad Airways – was awarded with the Industry Impact Award. This year, Etihad Guest won as many as four Freddie Awards for Best Website, Best Customer Service, Best Award Redemption and was crowned with the title of Program of the Year 2008!
Best Website:
Etihad Guest was honoured for its web site features, including the 'Slider' tool that allows members to design their own cash plus miles awards, which makes award redemptions with as little as one mile possible. In addition, the underlying Loypay™-algorithm based Loypay™-technology generates values of up to 100 Dollars per mile spent, a value that no other frequent flyer program in the industry can match. Other big pluses are the clear reward layout in various categories such as Travel, Adventure or Shopping, themed channels such as Reward of the Day, Christmas or Mothers’ Day and many other features frequent flyers expect from an award-winning program.
Best Award Redemption:
It looks like Etihad Guest members are starting to find out what it's like to redeem awards in the program and are very pleased by their experiences. Etihad Guest takes the Freddie home in this category for the first time by offering the most flexible award redemptions in the industry. Additionally, tools such as raffles and auctions are front runners that hit the bulls’ eye of frequent flyers’ desires.
Program of the Year:
'Newcomer' Etihad Guest – it was only its second participation in the Freddie Awards – has finally knocked out competition this year to claim Program of the Year, a truly impressive performance. Etihad Guest was ready from day one to offer their members an innovative, well-rounded, well thought out and flexible program. Members can immediately start redeeming with their first earned mile and as their mileage accounts grow, they are enticed with some of the best award choices in the industry: a network of over 120 partners world-wide offer over 1,200 stunning rewards from leading lifestyle brands.
The 20th Freddie Awards took place on April 24th in the Wyndham Phoenix Resort in Phoenix, Arizona. The Freddie Awards were introduced in order to honour the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.
