Frequent flyer programs have become the most valuable asset of the world’s leading airlines. What sounds like a bold statement became fact on June 30, 2005, when the IPO of Aeroplan’s Income Trust. Since that day a clear value can be put on FFP communities and airline CFOs have a new financing option. How come the FFP business is more valuable than the airline business itself and what are its key value drivers?
Winning the frequent flyer battle
Loylogic Group
