Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, is pleased to announce that it has been recognised in the annual REBRAND 100® Global Awards for its recent rebranding project, which set out to give the company an updated image- one that is better aligned with its business philosophy.
The REBRAND awards recognise “the best examples of repositioning, revitalizing and redesigning of existing brand assets to meet business goals.”
Launched last October, Loylogic has achieved its aim of creating a new look that supports the philosophy behind the design – a constant evolution of the company’s product offering to ensure choice for its members is paramount. With their new brand image, Loylogic have invested substantially in creating a visual that mirrors the creativity and innovation their products convey. It is a bold, sleek aesthetic that reflects Loylogic’s continual drive to improve and update its product suite, always engaging clients and meeting their evolving needs.
The project was undertaken with creative agency MetaDesign who worked in collaboration with all levels of the Loylogic business, management and employees, in order to create a feel that was as unique as the business itself and reflected in everything that they do.
Alexander Haldemann, CEO at MetaDesign, recognised the value of working with Loylogic on such a successful venture..."Loylogic has made a bold choice: To stand out in the industry with a strong purpose and a unique brand design appearance. It is rare that a leadership team executes this vision with such clarity and determination. We could not be happier with what has been achieved in our collaboration."
Loylogic CEO and Founder, Dominic Hofer, was delighted with the results:
“Our re-brand project and its successes are a testament to our ever-evolving suite of products and services which focus on optimal user experience that support our mantra of choice."