Kuwait and Zurich
Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Ooredoo, the leader in providing telecommunications in Kuwait, have entered into a strategic partnership to redesign Ooredoo’s award winning loyalty program, Nojoom.
In a first phase, Loylogic together with its partner Related Inc., will review and redesign parts of the fast-growing Nojoom program to increase effectiveness for Ooredoo and attractiveness for the over 500,000 program members. In a second phase, Loylogic will take over the ongoing management of the Nojoom program.
Awny Elafghany, Regional Head, Middle East, expresses his excitement about the new partnership:
“We are very thrilled about our partnership with Ooredoo to redesign Nojoom loyalty program. Rewarding Nojoom members in a unique way and via a brand new loyalty program is a top priority for Ooredoo, and with our innovative e-commerce and e-payment solutions, Loylogic is well positioned to help Ooredoo do so. With the launch of the improved loyalty program, Nojoom members will start enjoying a new and unique experience, where we will bring together the world’s leading brands in a reward solution that is completely customized for Ooredoo’s customers”.
“The partnership with Ooredoo is also in line with our strategic focus to strengthen our presence in the Middle East. We know the region very well and we have the right technology, knowledge and resources to help leading loyalty programs achieve their goals”, added Elafghany.
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