Nescafé Dolce Gusto multi-beverage system and Loylogic, the global loyalty and rewards engagement technology specialist, have extended their collaboration on the successful PREMIO loyalty program for a further five years.
Designed to build engagement and boost consumption of the coffee brand, PREMIO enables Nescafé Dolce Gusto to directly connect with consumers through personalized communication and an appealing value proposition.
PREMIO members can effortlessly scan their purchase of coffee capsules via the Nescafé Dolce Gusto mobile application and collect points that can be redeemed via the Loylogic marketplace. Nescafé Dolce Gusto consumers can redeem a large range of merchandise, gift cards, donations, raffles and more. Powered by Reward Hub, Loylogic’s industry leading points commerce solution that connects brands to communities, members get access to a curated selection of redemption options – sourced globally and locally – specifically selected to optimize customer engagement.
Introduced in Europe in 2018, PREMIO has successfully built a coffee lovers’ community, gathering millions of members across Europe, LATAM and Asia, Oceania and Africa.
Commenting on the extended partnership, Yves-Louis Pigueller, Global Data and Digital Ecosystem Lead at Nescafé Dolce Gusto, said: “PREMIO is a powerful tool that enables the Nescafé Dolce Gusto brand to connect directly with our omni-channel consumers and to build strong personalized intimacy.”
Gabi Kool, CEO at Loylogic, added: “As is the case with so many CPG / FMCG companies, the majority of business is indirect via retailers, which creates a disconnect between brands and their consumers. Loylogic is successfully supporting Nescafé Dolce Gusto with its points-based loyalty concept to bridge this gap. Loylogic delivers a global solution with unique rewards and localised content that take into account local tastes, trends and promotions of multiple markets.
“At Loylogic, our Brands2Communities strategy means we work tirelessly to broaden our marketplace portfolio by incorporating new brands and categories, as well as fostering direct connections with the world's most sought-after brands. This approach is paving the way for the creation of innovative reward shops that enhance revenue generation for both brands and loyalty programs, setting them apart in a competitive landscape. I’m delighted that Nescafé Dolce Gusto recognize the value in this strategy and have extended our partnership for another five years.”
