Zurich, Switzerland and Brighton, UK – Loylogic, the leading global provider of points earn and burn solutions today announced they will further expand their global operation centers, with the opening of Loylogic UK in Brighton, East Sussex.
Ambitious Plans
Loylogic are no strangers to expanding their global footprint, having launched a new international branch every year since operations started in 2005. The UK represents one of the most loyalty-rich markets globally and provides a source of talent and engaged customers for Loylogic to continue their global expansion. A number of core roles will be based in Loylogic UK, and further in-market recruitment and client acquisition is expected in the near future.
Network Hub
The global network of merchants, core to the success of Loylogic’s global earn and burn solutions will be centrally managed from the Brighton office, with continued support from the headquarters in Zurich as well as Loylogic Middle East and Loylogic North America. Additionally creative roles and key account management positions will drive the global business from this hub.
Guy Deslandes, Chief Network Officer at Loylogic will now assume a dual role: also working as UK General Manager. Guy, who joined Loylogic in July 2010, has over 20 years of experience in loyalty programs and has already launched a number of successful new loyalty and partnership businesses around the world.
Guy Deslandes, Chief Network Officer and UK General Manager, Loylogic said:
‘I am extremely excited to have secured the plans to open Loylogic UK. This dynamic market will provide the ideal platform for the Loylogic network to flourish, while at the same time providing closer in-market connections to our clients and suppliers. It is a great combination as we bring the most exciting loyalty company in the world to one of the most established consumer loyalty markets.’
