Loylogic and Etisalat signed a partnership in September 2010 to bring global rewards to a telecommunications loyalty scheme for the first time. This groundbreaking deal set new standards and presented new opportunities for both Loylogic, with their first venture into telecommunications, and for Etisalat More by expanding their reward offering to members beyond their own in-house products. The challenge was multi-faceted: how to make available the new loyalty program beyond Etisalat’s core markets; how to ensure it is was a global, multi-category reward program; and how to ensure launch within 6 weeks for the opening of the ‘Middle East Telco World Summit’ which would provide premium exposure and propel the Etisalat More brand to the forefront of its industry.
Loylogic - Etisalat More Case Study
Loylogic Group
