Loylogic, the global leader in loyalty and engagement solutions, and Nescafé Dolce Gusto today announce the launch of the CLUB rewards program in Brazil – a move which signals the partnership’s expanding global footprint and marks Loylogic’s entrance into the Latin American market.
The CLUB rewards program has been designed to create direct relationships between Nescafé Dolce Gusto and its consumers across direct and indirect channels, fostering loyalty through rewards and personalization.
The program works by allowing Nescafé Dolce Gusto consumers to effortlessly scan their purchase of coffee capsules via a native brand app, and collect points that can be then redeemed in the CLUB rewards shop – powered by Pointshub, Loylogic’s industry leading points commerce solution. Users will get access to a curated selection of redemption options – sourced globally and locally – specifically selected to optimise customer engagement.
CLUB is an extension of Nescafé Dolce Gusto and Loylogic’s existing rewards program PREMIO, which launched in Europe in 2018 and has since expanded into Asia, covering a total of 12 markets and fuelling Nescafé Dolce Gusto’s mission to build a global coffee community. As the model continues to grow, it is set to engage up to 4m active members across markets by 2025.
Gabi Kool, Chief Commercial Officer at Loylogic, commented: “We’re on an exciting journey with Nescafé Dolce Gusto, with the launch of CLUB in Brazil being our latest milestone. The program, under the name PREMIO or CLUB depending on language and local market, is truly global – and we’re proud to power it through our Pointshub platform.
“Offering short term rewards functions, the program provides a lucrative route to drive loyalty quickly. At the same time, it allows Nescafé Dolce Gusto to directly connect with consumers, enrich customer experience and drive engagement – at a time when fostering meaningful and cost-effective relationships with consumers has never been more important. We look forward to continuing our partnership with Nescafé Dolce Gusto as we build a global coffee community together.”
Joël Muller, Digital Marketing Advisorat Nescafé Dolce Gusto, said: “We are very pleased to be bringing the CLUB rewards program to our valued customers in Brazil. A significant upgrade on our existing loyalty program in Brazil, CLUB will allow us to deliver an even higher quality customer experience, informed by data. It is the perfect solution for us to provide tailored, exclusive offers which generate engagement and satisfaction amongst our customers.”