Jumeirah Hotels & Resorts partners with Dezerved, the invite only platform for ultra-loyal program members

12 October 2021: Dezerved, the new by invitation only luxury media platform, has partnered with the leading luxury hospitality provider Jumeirah Hotels & Resorts, to further engage all members of its industry-leading rewards programme – Jumeirah One.

Created in 2021 by the team behind Loylogic, the world's leading innovator and creator of points experiences, Dezerved provides an entirely new way for loyalty programmes and other closed communities to build a more meaningful and lasting connection with their most valued customers.

Through the partnership, all Jumeirah One members who reside in the GCC region can easily gain access to exclusive content and new product releases on Dezerved, from an ever-changing selection of luxury fashion and new concept brands. Jumeirah One members also have the opportunity to use their Jumeirah One Points to unlock unique special offers from the platform’s curated collection of luxury brands.

Featuring iconic names such as Omega, Bang & Olufsen, Farfetch, Gucci and Montblanc, the Dezerved platform empowers global brands through its DTLC or ‘direct to loyal consumer’ model – giving them direct access to an invite-only community of proven loyal high-value customers of some of the world’s leading loyalty programs.

Dominic Hofer, CEO of Dezerved and Loylogic, commented: “We are very pleased to welcome Jumeirah Hotels & Resorts as our latest loyalty program partner, as we look to establish Dezerved as one of the most desired media platforms for both high net worth consumers and luxury brands worldwide. This partnership between Dezerved and Jumeirah Hotels & Resorts is a great example of how creative partnerships with like-minded brands can increase the value proposition of an already fantastic hotel company, via exciting new offerings that are tailored to their demographic.”

Having already successfully implemented Loylogic’s white labelled Pointshub solution for its Jumeirah One Rewards Store, Jumeirah’s new partnership with Dezerved builds upon a long-lasting relationship between both organisations and demonstrates a shared commitment to better serving program members across the globe.

Alexander Lee, Chief Commercial Officer of Jumeirah Hotels & Resorts, commented: “Our unwavering commitment to delivering service beyond expectations is a trademark of Jumeirah’s hospitality and the driving force behind the Jumeirah Hotels & Resorts’ success. We see Jumeirah One as a gateway to our most loyal members and an opportunity to facilitate and enhance their access to all we have to offer. Given the success we’ve seen with the Jumeirah One Rewards Store, it was an easy decision to adopt Loylogic’s latest solution, Dezerved. Partnering with Dezerved provides a unique opportunity for us to engage with our loyalty members and enables them to enjoy truly personalised and unforgettable experiences.”




For more information, please contact:

Harri Thomas +44(0)7714637265, This email address is being protected from spambots. You need JavaScript enabled to view it.  / This email address is being protected from spambots. You need JavaScript enabled to view it.

Annika Davidsone, This email address is being protected from spambots. You need JavaScript enabled to view it.

About Dezerved

Dezerved is a subsidiary of Swiss-based Loylogic Holdings, a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Our industry-leading rewards marketplace integrates content partners, online shops and brands worldwide to give members and their loyalty currencies access to millions of products and services.
Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.



About Jumeirah Group

Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 24 properties across the Middle East (including the flagship Burj Al Arab Jumeirah) Europe and Asia, with more properties currently under construction around the globe. 

The health and safety of guests and colleagues is Jumeirah Group’s utmost priority. It has implemented a series of protective measures across all of its hotels, while strictly adhering to each market’s respective Government directives. Demonstrating Jumeirah’s commitment to operating its hotels to the highest global standards, 13 of its hotels hold the Bureau Veritas Safeguard Label, with Jumeirah Al Naseem being the first hotel in the world to receive the prestigious certification. The Group is working closely with Bureau Veritas to certify its wider portfolio.




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