13th October 2021: Loylogic, the world's leading innovator and creator of points experiences, was shortlisted for the Golden Loyalty Award in the Best Supplier Innovation category for its innovative luxury invite-only media platform, Dezerved.
Created in 2021 by the team behind Loylogic, the world's leading innovator and creator of points experiences, Dezerved provides an entirely new way for loyalty programs and other closed communities to build a more meaningful and lasting connection with their most valued customers.
Already partnered with leading loyalty programs such as Miles & More, Sixt and Jumeirah One, Dezerved gives programs’ most valuable members access to exclusive time sensitive content, offers and new product releases, from an ever-changing selection of luxury fashion and new concept brands.
Featuring iconic names such as Omega, Bang & Olufsen, Farfetch, Gucci and Montblanc, the Dezerved platform empowers global brands through its DTLC or ‘direct to loyal consumer’ model – giving them direct access to an invite-only community of proven loyal high-value customers of some of the world’s leading loyalty programs.
Comment from Dominic Hofer, CEO and Founder at Loylogic:
"We are delighted to have been shortlisted for the Golden Loyalty Awards in the Best Supplier Innovation category for our revolutionary invite-only media platform, Dezerved.
"Created and launched during COVID, Dezerved is an immersive experience. A place where the world’s most renown luxury heritage and concept brands are brought together for one purpose. To provide exclusive, unique and time sensitive offers to your most valuable customer segments.
"We would especially like to thank our launch partners: Miles & More, Sixt and Jumeirah One for placing Dezerved at the heart of their loyalty strategy and of course the many luxury and concept brands for their input, support and continued involvement."
The winners and finalists for the Golden Loyalty Awards, the leading awards in the travel loyalty industry, were announced on 12th October 2021 at the Loyalty & Awards conference in Dubai. The Best Supplier Innovation category recognises businesses that have developed an innovation that has meaningfully boosted sales, profitability, effectiveness and/or reputation of a loyalty program and/or its operator.